LIVE OR­GASMS ON TV! Shock new sex toy ad pre­mieres on telly

Midweek Sport - - NEWS -

AN ad­vert fea­tur­ing four peo­ple at the point of cli­max has been given the all clear to be screened on main­stream telly.

It shows real cou­ples rip­ping off each other’s clothes as it builds to a cli­max fea­tur­ing two men and two women en­joy­ing an or­gasm.

It was com­mis­sioned by on­line sex toy re­tailer Love­honey as part of its Turn Up the Turn-On cam­paign and was aired on most non-ter­res­trial chan­nels on Tues­day evening.

Love­honey re­ceived the Queen’s Award for En­ter­prise for boost­ing Bri­tish ex­ports two years ago, and BOT­TOM LINE: Ad has been given the all-clear co-own­ers Richard Longhurst and Neal Slate­ford met the Queen, Prince Philip and other se­nior roy­als at a Buck­ing­ham Palace re­cep­tion.

The ad was cleared to run on TV af­ter the 9pm wa­ter­shed by regulators Clearcast, which pre-ap­proves most Bri­tish tele­vi­sion ad­ver­tis­ing.

The aim of the 30-sec­ond ad­vert is to mimic the “rhyth­mic en­ergy” of real sex – so it builds to a cli­max fea­tur­ing the mon­tage of or­gasm faces.

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