Ban for Costa’s avo­cado ad­vert


Midweek Sport - - NEWS -

GOR­GEOUS Grace, 70, re­fused to re­main a slave to the rhythm and branched into films, no­tably

in 1981 and last year’s PRODNOSE ad bosses have banned an ad­vert by cof­fee shop Costa – be­cause it makes a joke about FRUIT!

The ad­vert fea­tured a voice-over say­ing: “Oh, there’s a great deal on ripen-at-home av­o­ca­dos. Sure, they’ll be hard as rock for the first 18 days, three hours and 20 min­utes, then they’ll be ready to eat, for about 10 min­utes, then they’ll go off,” be­fore en­cour­ag­ing con­sumers to head to the cof­fee chain for a ba­con roll or egg muf­fin in­stead.

Two dick­wads moaned that the pro­mo­tion dis­cour­aged con­sumers from se­lect­ing fresh fruit.

And he Ad­ver­tis­ing Stan­dards Author­ity said con­sumers would in­ter­pret the ad as a com­par­i­son be­tween the ex­pe­ri­ence of eat­ing an avo­cado and a ba­con roll or egg muf­fin.

It ruled the ad must not be broad­cast again.

An in­sider said: “For the love of f**k!”

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