BLOKES’ FURY AT RIGHT-ON RAZOR AD
Thousands boycott Gillette over new man-shaming promo
SHAVING giant Gillette has landed itself in hot water with customers after launching a new right-on ad campaign aiming to tackle “toxic masculinity”.
Men are now threatening to FURIOUS: Presenter Piers boycott the company over its
#MeToo- inspired ad. The new campaign has put a new angle on the classic “The Best A Man Can Get” slogan – but not every customer is on board.
The brand has taken on sexism, sexual harassment and bullying with its advert, which puts the responsibility to change on men. But many critics – including
Good Morning Britain presenter Piers Morgan – took to social media to say they would no longer be buying its products amid claims Gillette“insulted their own user base”.
Piers declared he would no longer be using the products, and clashed furiously with a guest as they debated the ad.
His fury was echoed by many on Twitter, with another person unhappy with the advert writing: “Get Woke, Go Broke. I will no longer be using your products.”
Another person tweeted: “So we just started 2019, and already a company has started pushing sexism towards Men... @Gillette have now become a Leftist Bigot Company that insulted their own user base by calling them ‘Sexists’.”
The advert has depictions of men talking over women, boys fighting and men catcalling or pretending to grope women.
It then shows men stepping in to prevent such actions and has the line “the best a man can be”.