Thou­sands boy­cott Gil­lette over new man-sham­ing promo

Midweek Sport - - NEWS -

SHAV­ING gi­ant Gil­lette has landed it­self in hot water with customers af­ter launch­ing a new right-on ad cam­paign aim­ing to tackle “toxic mas­culin­ity”.

Men are now threat­en­ing to FU­RI­OUS: Pre­sen­ter Piers boy­cott the com­pany over its

#MeToo- in­spired ad. The new cam­paign has put a new an­gle on the classic “The Best A Man Can Get” slo­gan – but not ev­ery cus­tomer is on board.

The brand has taken on sex­ism, sex­ual ha­rass­ment and bul­ly­ing with its ad­vert, which puts the re­spon­si­bil­ity to change on men. But many crit­ics – in­clud­ing

Good Morn­ing Bri­tain pre­sen­ter Piers Mor­gan – took to so­cial me­dia to say they would no longer be buy­ing its prod­ucts amid claims Gil­lette“in­sulted their own user base”.

Piers de­clared he would no longer be us­ing the prod­ucts, and clashed fu­ri­ously with a guest as they de­bated the ad.

His fury was echoed by many on Twit­ter, with an­other per­son un­happy with the ad­vert writ­ing: “Get Woke, Go Broke. I will no longer be us­ing your prod­ucts.”

An­other per­son tweeted: “So we just started 2019, and al­ready a com­pany has started push­ing sex­ism to­wards Men... @Gil­lette have now be­come a Left­ist Bigot Com­pany that in­sulted their own user base by call­ing them ‘Sex­ists’.”

The ad­vert has de­pic­tions of men talk­ing over women, boys fight­ing and men cat­call­ing or pre­tend­ing to grope women.

It then shows men step­ping in to pre­vent such ac­tions and has the line “the best a man can be”.

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