Sam’s stop­ping women join­ing the fire ser­vice

Midweek Sport - - NEWS -

FIRE­MAN Sam is putting women off join­ing the fire ser­vice be­cause “most of the job is noth­ing like it is por­trayed”, a fe­male chief has said.

Se­nior fire of­fi­cer Alex John­son be­lieves the CGI fire­fight­ing idol and im­ages of men rush­ing into burn­ing build­ings does lit­tle to en­cour­age gen­der equal­ity.

She is cam­paign­ing to at­tract more women into the 999 ser­vice with just 5.2 per cent of fire­fight­ers in Eng­land women. In 2017 there were 1,838 fe­male fire­fight­ers com­pared to 33,782 males.

Ms John­son, of South York­shire Fire and Res­cue, said “This is largely be­cause of the im­age of fire­fight­ers por­trayed in the me­dia and in films.

“Chil­dren’s shows like Fire­man Sam don’t help to break down stereo­types ei­ther.

“Women and peo­ple from dif­fer­ent eth­nic back­grounds are sim­ply not con­sid­er­ing be­ing a fire­fighter be­cause they are not see­ing them­selves rep­re­sented.” MAY 29 is of­fi­cially Put a Pil­low in Your Fridge Day

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