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Mollie Makes - - Contents - Words: el­lie ten­nant Pho­tog­ra­phy: rachel whit­ing

In­side su­per- blog­ger ( and Blog­tac­u­lar key­note speaker) Joy Cho’s LA home

The de­signer and founder of the blog Oh Joy! lives with her hus­band, Bob, and daugh­ter, Ruby, in a three- bed­room apart­ment atop a hill in the Sil­ver Lake area of Los Angeles. The height, cou­pled with su­perb views, gives Joy’s home a feel­ing of free­dom. She’s com­bined sleek mid- century fur­ni­ture with mod­ern ac­ces­sories for dra­matic re­sults and has child­proofed her home, dis­creetly and clev­erly, so her young daugh­ter can en­joy the space, too.

“We moved here in 2010,” says Joy. “Both my hus­band and I loved the lo­ca­tion and the in­cred­i­ble views over the city. Our street is con­ve­niently close to some great shops and restaurant­s but it’s su­per- quiet, too.” It’s also just ten min­utes away from her new Hol­ly­wood stu­dio, a light- filled “grown- up candy­land” packed with colourful fur­ni­ture and ac­ces­sories. For­merly a graphic de­signer for fash­ion brands, Joy launched her much- loved blog in 2005. “Blogs weren’t pop­u­lar in the way they are now,” she ex­plains. “I started mine be­cause I wanted a place to keep my in­spi­ra­tions. The site slowly be­came more pop­u­lar and it helped me launch my own de­sign stu­dio.” Since then, she’s worked on ev­ery­thing from sta­tionery and chil­dren’s cloth­ing to wall­pa­per de­signs and a wire­less com­puter mouse, has au­thored books about cre­ativ­ity and blog­ging, and also of­fers con­sul­ta­tion ser­vices to brands.

She’s busy in­deed, but her calm, or­dered home of­fers a clue to the se­cret of her suc­cess. This is a woman who is in­cred­i­bly or­gan­ised and fo­cused. She’s also good at col­lab­o­rat­ing – in­te­rior de­signer and stylist Emily Hen­der­son worked on Joy’s new stu­dio in­te­rior, and also dec­o­rated Joy’s liv­ing and din­ing room ar­eas at home as part of a TV makeover.

The walls are cov­ered with gold and white Petal Pusher paper, de­signed by Joy, while the rest of the large room is filled with smart, teak fur­ni­ture and metal­lic gold and navy blue ac­ces­sories. The over­all ef­fect is gor­geously glam­orous – a stun­ning back­drop which Joy likes to con­stantly up­date. “As a blog­ger, I’m al­ways see­ing in­spir­ing things,” she says. “I’m con­stantly up­dat­ing my home with new ac­ces­sories to freshen things up. At the mo­ment, I’m ob­sessed with my grow­ing collection of vases and ves­sels for flow­ers!”

Joy’s home is, un­sur­pris­ingly, a hub of cre­ativ­ity. The walls of the liv­ing room and din­ing area act as mini gal­leries, show­cas­ing care­fully- ar­ranged art prints and il­lus­tra­tions by friends and fel­low de­sign­ers, while ad­he­sive, metal­lic pink polka dots dec­o­rate the walls and doors of her home of­fice. In her bed­room, Joy has turned stor­age into a fea­ture by fix­ing vin­tage wooden hang­ers to the wall and us­ing them to dis­play her favourite pieces of jew­ellery.

Pat­tern is some­thing she is clearly pas­sion­ate about. Her rugs, bed­li­nen, cur­tains and cush­ions are a med­ley of con­trast­ing zig zags, stripes, trel­lis- ef­fect geo­met­rics and trib­alin­spired prints. It could eas­ily be too much, but she’s ex­pertly kept the colour pal­ette har­mo­nious through­out. Her home is pretty, but prac­ti­cal, too. The re­cent ar­rival of Ruby trig­gered a baby- proof­ing makeover, so the pris­tine white sofa now has a wash­able, blue slip­cover on the seats, soft, Moroc­can- style pouffes have re­placed a sharp- cor­nered cof­fee ta­ble and a natty stor­age cab­i­net now houses glass­ware and Bob’s whiskey collection.

Over­all, Joy’s home is as strik­ing and well thought- out as you’d ex­pect, but its suit­abil­ity for fam­ily liv­ing means it’s not just style over sub­stance. A comfy fam­ily home with all the glam­orous, pol­ished touches.

02 “We used to have a glass din­ing ta­ble with a chrome base,” says Joy. “It was lovely but not safe for Ruby. As I get older, I value qual­ity more. I in­vest in key pieces, then re­fresh my look with more af­ford­able ac­ces­sories.” Fresh blooms fill a...

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02 Joy’s bed­side lamps are made of mar­ble and brass. A row of wooden hang­ers fixed to Joy’s bed­room wall is home to her jew­ellery collection. Her style is fresh and girly.

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