Inside super- blogger ( and Blogtacular keynote speaker) Joy Cho’s LA home
The designer and founder of the blog Oh Joy! lives with her husband, Bob, and daughter, Ruby, in a three- bedroom apartment atop a hill in the Silver Lake area of Los Angeles. The height, coupled with superb views, gives Joy’s home a feeling of freedom. She’s combined sleek mid- century furniture with modern accessories for dramatic results and has childproofed her home, discreetly and cleverly, so her young daughter can enjoy the space, too.
“We moved here in 2010,” says Joy. “Both my husband and I loved the location and the incredible views over the city. Our street is conveniently close to some great shops and restaurants but it’s super- quiet, too.” It’s also just ten minutes away from her new Hollywood studio, a light- filled “grown- up candyland” packed with colourful furniture and accessories. Formerly a graphic designer for fashion brands, Joy launched her much- loved blog in 2005. “Blogs weren’t popular in the way they are now,” she explains. “I started mine because I wanted a place to keep my inspirations. The site slowly became more popular and it helped me launch my own design studio.” Since then, she’s worked on everything from stationery and children’s clothing to wallpaper designs and a wireless computer mouse, has authored books about creativity and blogging, and also offers consultation services to brands.
She’s busy indeed, but her calm, ordered home offers a clue to the secret of her success. This is a woman who is incredibly organised and focused. She’s also good at collaborating – interior designer and stylist Emily Henderson worked on Joy’s new studio interior, and also decorated Joy’s living and dining room areas at home as part of a TV makeover.
The walls are covered with gold and white Petal Pusher paper, designed by Joy, while the rest of the large room is filled with smart, teak furniture and metallic gold and navy blue accessories. The overall effect is gorgeously glamorous – a stunning backdrop which Joy likes to constantly update. “As a blogger, I’m always seeing inspiring things,” she says. “I’m constantly updating my home with new accessories to freshen things up. At the moment, I’m obsessed with my growing collection of vases and vessels for flowers!”
Joy’s home is, unsurprisingly, a hub of creativity. The walls of the living room and dining area act as mini galleries, showcasing carefully- arranged art prints and illustrations by friends and fellow designers, while adhesive, metallic pink polka dots decorate the walls and doors of her home office. In her bedroom, Joy has turned storage into a feature by fixing vintage wooden hangers to the wall and using them to display her favourite pieces of jewellery.
Pattern is something she is clearly passionate about. Her rugs, bedlinen, curtains and cushions are a medley of contrasting zig zags, stripes, trellis- effect geometrics and tribalinspired prints. It could easily be too much, but she’s expertly kept the colour palette harmonious throughout. Her home is pretty, but practical, too. The recent arrival of Ruby triggered a baby- proofing makeover, so the pristine white sofa now has a washable, blue slipcover on the seats, soft, Moroccan- style pouffes have replaced a sharp- cornered coffee table and a natty storage cabinet now houses glassware and Bob’s whiskey collection.
Overall, Joy’s home is as striking and well thought- out as you’d expect, but its suitability for family living means it’s not just style over substance. A comfy family home with all the glamorous, polished touches.
02 “We used to have a glass dining table with a chrome base,” says Joy. “It was lovely but not safe for Ruby. As I get older, I value quality more. I invest in key pieces, then refresh my look with more affordable accessories.” Fresh blooms fill a...
02 Joy’s bedside lamps are made of marble and brass. A row of wooden hangers fixed to Joy’s bedroom wall is home to her jewellery collection. Her style is fresh and girly.