SO FAR SO gudrun
MEET THE SCANDI FASHION DESIGNER WHO’S INVITING US TO EMBRACE A RIOT OF COLOUR AND GO GREEN
Gudrun Sjödén is a designer on a mission. Since the mid-seventies, she’s been dedicated to creating beautiful, functional eco style that women of all ages and sizes feel good about wearing. With her inventive, playful colour combinations and a passion for being kind to the environment, it’s no wonder this talented textile artist has gained fans from all around the world.
Gudrun’s designs are firmly rooted in folklore and nature, but it’s often buttons, pieces of fabric or the treasures of her scrapbooks that provide inspiration. Her ethos of reducing waste, recycling and adopting a ‘make do and mend’ approach also increasingly filters through – like in her series of folky embroidered patches that cleverly prolong the life of a much-loved garment.
This brand is definitely not about fast fashion – it’s a drive to produce clothes that stay looking beautiful and live on for many, many years – often passed down through generations. Gudrun develops strong and nurturing bonds with the people around the world who make her clothes – and only suppliers with strong craft traditions who want to be part of a sustainable production collective make the cut. Find inspiration at gudrunsjoden.com VISIT THE BEAUTIFUL LONDON CONCEPT STORE AT 65– 67 MONMOUTH STREET WC2H 9DG