SO FAR SO gu­drun

MEET THE SCANDI FASH­ION DE­SIGNER WHO’S INVIT­ING US TO EM­BRACE A RIOT OF COLOUR AND GO GREEN

Mollie Makes - - Mollie Makes -

Gu­drun Sjödén is a de­signer on a mis­sion. Since the mid-seven­ties, she’s been ded­i­cated to cre­at­ing beau­ti­ful, func­tional eco style that women of all ages and sizes feel good about wear­ing. With her in­ven­tive, play­ful colour com­bi­na­tions and a pas­sion for be­ing kind to the en­vi­ron­ment, it’s no won­der this tal­ented tex­tile artist has gained fans from all around the world.

Gu­drun’s de­signs are firmly rooted in folk­lore and na­ture, but it’s of­ten but­tons, pieces of fab­ric or the trea­sures of her scrap­books that pro­vide in­spi­ra­tion. Her ethos of re­duc­ing waste, re­cy­cling and adopt­ing a ‘make do and mend’ ap­proach also in­creas­ingly fil­ters through – like in her se­ries of folky em­broi­dered patches that clev­erly pro­long the life of a much-loved gar­ment.

This brand is def­i­nitely not about fast fash­ion – it’s a drive to pro­duce clothes that stay look­ing beau­ti­ful and live on for many, many years – of­ten passed down through gen­er­a­tions. Gu­drun de­vel­ops strong and nur­tur­ing bonds with the peo­ple around the world who make her clothes – and only sup­pli­ers with strong craft tra­di­tions who want to be part of a sus­tain­able pro­duc­tion col­lec­tive make the cut. Find in­spi­ra­tion at gu­drun­sjo­den.com VISIT THE BEAU­TI­FUL LON­DON CON­CEPT STORE AT 65– 67 MONMOUTH STREET WC2H 9DG

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