At home with…
EMMA WHITE OF APOGEE INTERIORS SHOWCASES THE HOME THAT INSPIRED A CAREER CHANGE
Take a tour of the house that inspired Emma White’s interiors business
For many of us, the prospect of doing up a new space is the very thing that gets us through the stress of moving house. For Emma White, her new home projects went a step further, inspiring her blog, Apogee Interiors, and the realisation she should really be in interior design. Now back at uni after spending years working in human resources, she’s in her element.
The beginnings of this new life started in Emma’s three-bed, 1970s semidetached property in Essex, which she shares with her husband Dave and Teddy the cat. “We’d seen about 15 houses before this one, but nothing was quite right. At the viewing we made an o er immediately, there and then. It has a south-facing garden, big rooms… it was perfect for us.”
The house needed very little work, mainly just redecoration – another pluspoint for the couple. The only structural change was for Emma’s favourite project to date: having Crittall-style doors installed in the living room. It’s the first thing you see on being welcomed in, and something the Whites have always wanted. “Because this house is fairly modern, there are no period features. The doors add so much character.”
This home is full of personality, and luckily, Emma and Dave have similar tastes. Though it’s eclectic, bringing in Scandi-style, a bohemian vibe and industrial elements, the colour scheme is based around an earthy palette – navy, grey, russets, blush, mustard yellow, moss green, antique brass and gold, which holds it all together. Emma is much more
“The living room is a space for entertaining, so I’ve made room for a drinks trolley.”
drawn to the “autumnal versions” of colours rather than pastels. “We’re really lucky that Dave and I go for the same things,” says Emma. “The only thing we’ve argued about is when I wanted to paint a room the same colour as another – he likes each space to be totally di erent.”
And that’s generally the approach Emma takes when decorating: room by room, rather than a continuous flow around the house. “I base a room on its functionality,” Emma explains. “I try to think about how I want to use it first. With the living room, we have friends around a lot, so it’s an entertaining space. I’ve made room for a drinks trolley and statement pieces like our dual tone sofa. In the bedroom, I wanted to soften things up, so there are lots of mixed fabrics to create a cosy atmosphere.” Something that also adds personality to this home is the furniture Dave has made. As a computer modeller in the car industry, he works in design and is “quite handy,” as Emma puts it. “My husband makes a lot of furniture. He made our hallway table because we couldn’t find one slim enough that we liked.” Dave made a corner cupboard in the couple’s bedroom too. Other furniture comes from
“There are lots of mixed fabrics to create a cosy atmosphere.”
MADE, Swoon and IKEA, but Emma does her best to upcycle and thrift. “We bought Ercol-style chairs on eBay and I painted them grey and added some copper to them as well. We try to give things our own feel.”
For furnishings, Emma raves about the high street. “I’m 100% H&M Home. It’s good value, and they’re always on top of all the styles.” Sainsbury’s Home also comes with a recommendation – “I was in there today and picked up a table runner.”
Emma’s top styling tips? Plan, plan, plan. “When you’re redecorating, make sure you measure everything, and it’s handy to create a moodboard. It’s expensive to ‘undo’ a colour choice in a bathroom tile, for instance. Bring bits together to help you visualise how it’s going to work.” Emma’s also a fan of
‘shopping your home’ – looking around the house before you buy new. “Use what you have. Buying more just adds mess.”
This kind of advice forms a significant part of Emma’s blog now the renovations are more or less finished. She’ll look at trends and easy updates, share what she’s learning at uni, how you’d use the design process in your own home, and how you might go about changing careers too. “When we started doing our house up, I enjoyed it so much I made the big decision to retrain. It’s exciting and timeconsuming, but I love it.”
How apt then that Emma named her blog Apogee – the highest point in the journey, a culmination of her passions. Emma blogs about interior styling at www. apogeeinteriors.co.uk and shares corners of her home on Instagram at @apogee_interiors.
01 Emma’s husband built this little cupboard for her “get ready” corner.
03 Botanical fanatical – these are from Desenio.
02 “I love a shelf above the bed as you can easily change things around!”
04 Teddy the cat is clearly the true king of the castle.
01 “I do love a vignette!” Emma’s constantly styling little corners.
03 The living room is brighter since the Crittall-style doors were fitted.
02 The moon banner in Emma’s bedroom is from Urban Outfitters.
04 Emma likes navy blue and “old copper”, for a richer tone.