The big names of tomorrow

Buy the work of edging artists before their careers take o , says Sarah Ryan of New Blood Art

We collect art for all sorts of reasons – and seemingly for no reason at all. There was no reasonable justification for me spending my entire first month’s modest teaching salary on a painting by an unknown Serbian artist, but I’m glad I did. Not because it’s gone up in value, but because I love it. It reminds me who I am, who I was and what I value in life. Art collections evolve over time and can serve as deeply personal and meaningful reflections of a collector’s life. Art can also be an investment. Am I sorry I didn’t buy a canvas by an almost unknown “sort of street artist” (called Banksy) when I was persuaded instead to go on a skiing trip in 2004? Yes, I am. My love of art and the fact it’s possible and pleasing to see significant gains from it are separate.

Viewing art solely as an investment is frowned upon in some circles and it is an interesting (and controversial) topic to unpack. Art as a commodity can seem to undermine its intrinsic value and overshadow the artistic, cultural, and creative aspects of the work. Additionally, focusing on the investment potential can and does lead to speculative (and unsustainable) bubbles and the inflation of prices arguably beyond the artistic merit of the work, which is unhelpful, certainly for the artist in the long term. (Though isn’t this the case in all markets?) Perhaps the key difference is that there is an individual here, in the emerging art market at least, who is being valued (or not), commodified, invested in or sold. That particularly stings as art is so intrinsically connected to the very being of the artist who made it – unlike other alternative investments, such as a luxury watch, for example, or a fine wine, which can be objectified without fear of exploitation.

Buying for profit has its place

What if art were immune to these influences? Then there would be no art market and how then would artists survive, outside of charity and philanthropy? And what about the artists starting out? Life as an emerging artist is an insecure life choice and this is where my mission with New Blood Art began, 20 years ago. It is very difficult for emerging artists to make a viable living from their work, though the market has changed radically over the last two decades. It used to be an artist could hardly sell work outside of friends and family without the structure of a gallery set-up and artists do still face challenges in reaching potential buyers, establishing credibility, and showcasing their work to a wider audience without a gallery behind them.

That said, there are far more opportunities now and with the rise of online platforms and particularly social media, artists are increasingly finding alternative ways to market and sell their work directly to collectors. I think these opportunities will only increase over the coming years and that big disruptions could be on the horizon. The art market could look quite different in a few years. “Whilst the art market contracted over the last year... total online sales in 2023 were almost triple pre-pandemic levels, and more works sold online last year than ever before (including during lockdown),” says Artnet in its latest intelligence report from March. “This suggests that both buyer and seller behaviour around transacting virtually has changed for good.”

There are benefits to investing in fledgling artists at degree show level. You only play the upside – their work will never be priced lower and if their career takes off, then the value of their early works can increase significantly. There’s an appeal for early works. They can be more emotionally raw and relatable. For a collector, there is also a sense of having been “in on the ground floor” with an artist’s early works, which can make pieces feel more special – to have discovered an artist before they became more mainstream.

Prize-winning emerging artists

At New Blood Art, we now work in collaboration with universities and art colleges, inviting art department heads and art tutors to nominate their most talented, committed and innovative artists each year for the Emerging Art Prize. This marks a new evolution in curatorial technique, inviting greater input from tutors, heads of departments and art colleges to nominate emerging artists. Tutors and lecturers from art colleges and universities are invited to nominate outstanding graduating artists from their fine art degree programmes. You will find at Newbloodart.com a list of 2024 graduating artists who have been nominated by their university art departments for this year’s prize.

Many of the artists we first platformed following their degree shows are now 20 years older and in midcareer. These artists are making a living from their art, and you will find them situated in our Masters section. We have numerous examples of artists whose work you could have bought in the low hundreds when they first arrived with us after their degree shows and who now would sell for ten or 20 times that amount.

This year, we showcase some outstanding artists nominated by their tutors, including Christian Sloan, a Northern Irish sculptor graduating from Edinburgh College of Art; Alice Wheeler, a photographer (her work, is pictured above), also from Edinburgh College of Art; and a wonderful Print Master’s graduate from the Royal College of Art, Sean Pearl.

It is very dif cult for emerging artists to make a viable living from their work, though the market has changed radically over the last 20 years