Triumph buys OSET Bikes
The British factory has confirmed that it has snapped up electric off-road innovators OSET Bikes.
With Triumph currently preparing to enter the off-road racing world, and also gearing up to release its own electric road bike, the TE-1, the acquisition seems a savvy investment for the manufacturer – particularly when you consider that OSET Bikes is a leader in the world of children’s electric off-road motorcycles. That means Triumph will now be able to bag business from the next generation of motorcyclists.
If you’ve not heard of OSET before, the firm was founded back in 2004 by Ian Smith who simply wanted to build an electric off-road bike for his son. Eighteen years and 40,000 bikes later and OSET has made a serious name for itself, setting the benchmark in the electric off-road market with its electric powertrains (that are designed in-house) and competition ready bikes that have won Youth Championships far and wide.
Interestingly, the two brands will continue working and operating independently, but Triumph and OSET will be collaborating on some new state-of-the-art products, which it hopes will inspire the young riders to get into off-road riding and motorcycling in general.
Speaking about the news, Nick Bloor, Triumph CEO, said: “We are excited about the opportunity of joining forces with OSET Bikes, a dynamic brand that has been encouraging children into motorcycling for many years and has been at the forefront of developing electric trials bikes for fun and competition.”
Ian Smith, CEO, OSET Bikes, added: “When we built that first ‘garage’ bike for my son, Oliver, I had no idea that it would lead to this moment. We are all very excited for what the future holds for OSET as part of the Triumph family. The OSET brand will remain as OSET and will continue to serve the trials and off-road motorcycling community. We are now better positioned to develop and innovate across our range, while enjoying the security of scale and market position Triumph can offer OSET.”
There’s a lot to like about this story. Two British companies joining forces to create new bikes which it hopes will inspire and encourage the next generation of riders on to two wheels. Sounds good to us.