Har­ley sparks elec­tric bike pro­duc­tion

Motorcycle Sport & Leisure - - New -

Har­ley-David­son has an­nounced that it has in­vested in Cal­i­for­nia-based elec­tric mo­tor­cy­cle man­u­fac­turer Alta Mo­tors.

The news comes a month af­ter Har­leyDavid­son pres­i­dent and chief ex­ec­u­tive of­fi­cer Matt Le­vatich told in­vestors the com­pany was on track to de­liver its first elec­tric mo­tor­cy­cle “within 18 months”.

Speak­ing about Alta Mo­tors, Le­vatich said: “Alta has demon­strated in­no­va­tion and ex­per­tise in EV and their ob­jec­tives align closely with ours. We each have strengths and ca­pa­bil­i­ties that will be mu­tu­ally ben­e­fi­cial as we work to­gether to de­velop cut­ting-edge elec­tric mo­tor­cy­cles.”

The chief prod­uct of­fi­cer and co-founder of Alta, Marc Fenig­stein, added: “Rid­ers are just be­gin­ning to un­der­stand the com­bined ben­e­fits of EV to­day. We be­lieve elec­tric mo­tor­cy­cles are the fu­ture… It’s in­cred­i­bly ex­cit­ing that Har­ley-David­son, syn­ony­mous with mo­tor­cy­cle lead­er­ship, shares that vi­sion and we’re thrilled to col­lab­o­rate with them.”

Har­ley-David­son has shown a very real in­ter­est in elec­tric mo­tor­cy­cles for a num­ber of years. Its LiveWire Project drew tremen­dous in­ter­est when it was un­veiled in 2014, with thou­sands of rid­ers clam­our­ing for an op­por­tu­nity to throw a leg over one of the pro­to­types. The project was even­tu­ally put on the back burner, while H-D looked to ad­dress is­sues of range and cost. And we as­sume that this col­lab­o­ra­tion with Alta will help the com­pany over­come some of those chal­lenges; but, don’t ex­pect Har­ley to change its stripes com­pletely.

Le­vatich fin­ished by say­ing: “We in­tend to be the world leader in the elec­tri­fi­ca­tion of mo­tor­cy­cles. At the same time, (we plan to) re­main true to our gas and oil roots by con­tin­u­ing to pro­duce a broad port­fo­lio of mo­tor­cy­cles that ap­peal to all types of rid­ers around the world.”

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