Valentino Rossi

Valentino Rossi is undoubtedly the most popular and famous motorbike racer of all time, having raced at the top level in Grand Prix for an astonishing 26 years. His nine world titles also make him one of the most successful racers of all time, but it was his post-race victory celebrations that really won the hearts of fans. Whether it was nipping into a Portaloo for a pretend pee, dressing up as Robin Hood on the podium at Donington, or giving Osvaldo the chicken a pillion ride, Rossi’s sheer joy for life was contagious and soon every race became a home race for him. His trademark number 46 and his vast merchandising empire mean you can’t go to any bike event without seeing lots of Rossi merchandise, but it’s just as common to see that number 46 on car stickers or to see his face on a can of Monster Energy drink. He’s everywhere.

Although it didn’t happen to the same extent in the UK, it’s hard to over-emphasise just how big a star Rossi is in his native Italy; he’s one of the country’s biggest stars and the media reports his every word and movement.

But what we really have to thank Rossi for is almost single-handedly making MotoGP the massive sport it is today. Interest was waning when he came on the scene, but he brought a new vitality to the sport with his celebrations, colourful character, and intense rivalries. Millions tuned in to watch and suddenly got hooked. He also helped improve safety and inspired other riders to be more media-friendly, thus increasing the sport’s public image and popularity. Grazie, Vale.