PAY-BACK TIME: PHILANTHROPIC TRIPS

A fortnight on a superyacht or access to a private tropical island no longer cuts it: for high-net-worth individuals, there’s major kudos in giving something back to the communities they visit on their travels — and experiencing something astonishing while they’re at it. This is why many high-end travel companies now offer extraordinary adventures that also benefit local communities. Properties such as Shinta Mani Wild in Cambodia, and Misool in Indonesia — which charge premium prices for exclusive experiences — give a percentage of profits to conservation and community projects. They’re not alone; tour operators such as The Explorations Company now specialise in combining luxury adventures with philanthropic endeavours. It all adds up to one thing: more money going to the places that need it. See our feature on p.190 for more. FK