National Geographic Traveller (UK)

THE PLACE Best for understate­d luxury


Taking pride of place on Piazza Santa Maria Novella, this was one of the city’s most recherché hotels under its former guise as JK Place. The peerless views, especially from the piazza-side terrace, are unchanged aer its 2021 transforma­tion — in fact, the facade of the neighbouri­ng church has even become a leitmotif for the hotel’s decor, appearing on its linen and towels. Such touches, along with the mishmash of toiletries in the marble-clad bathrooms, embody The Place: very chic, but slightly o„eat. There’s a home-from-home feel in its cosy nooks and vintage doorbell.

ROOMS: From €459 (£391), B&B. theplacefi­

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