National Geographic Traveller (UK)
THE PLACE Best for understated luxury
Taking pride of place on Piazza Santa Maria Novella, this was one of the city’s most recherché hotels under its former guise as JK Place. The peerless views, especially from the piazza-side terrace, are unchanged aer its 2021 transformation — in fact, the facade of the neighbouring church has even become a leitmotif for the hotel’s decor, appearing on its linen and towels. Such touches, along with the mishmash of toiletries in the marble-clad bathrooms, embody The Place: very chic, but slightly oeat. There’s a home-from-home feel in its cosy nooks and vintage doorbell.
ROOMS: From €459 (£391), B&B. theplacefirenze.com