Q& A Souvenirs with a difference

Zoubair Abderrazzak is project manager for the Eve Branson Foundation, which teaches local Amazigh people the skills to become artisans

WHAT ARE THE FOUNDATION’S MAIN AIMS?

After Richard Branson’s parents persuaded him to buy Kasbah Tamadot [a hotel south of Marrakech], they joined him in supporting the local community. Our aim is to train and empower young local Amazigh people to help themselves, thus boosting their economic self-sufficiency and self-esteem.

HOW CAN VISITORS GET INVOLVED?

They can visit our craft centres, watch how products are made and chat to the artisans as they work. The centres are sociable, creative spaces that teach everything from tailoring to carpentry. We sell our items directly to the public, both at the centres and at our own boutique outside Kasbah Tamadot.

WHAT DO YOU LIKE BEST ABOUT YOUR WORK?

It’s wonderful to watch the villagers thrive. Mrs Branson was very hands-on, spending several days here every month, and while we were extremely sad to lose her last year, aged 96, we hope the craft centres she founded will inspire other projects.

evebransonfoundation.org.uk