Navigating the complex art industry with Symbolico
The art industry can be difficult to navigate as a solo-flying artist, particularly as the market has long been difficult to infiltrate. The obstacles faced are further strenghtened by the restrictions imposed by the pandemic. With limited physical exhibitions taking place, how can an artist sell themselves well today?
The business side of being an artist can also distract from the creative process which artists could otherwise fully focus on. At times, it may be disheartening for an artist to network and market all on their own. All these challenges are taken on by Symbolico - a consultancy that supports emerging artists to develop their reputation and business. Iraklis Gatenadze, the founder, explains how.