Camp Hopson store is bucking the trend
New shop is a welcome addition to the high street
CAMP Hopson celebrated the opening of its newest store with a party that featured product demonstrations, samplings and a couple of glasses of fizz to boot.
Newbury’s only department store expanded earlier this month when it opened its third shop in the town which is located at 13-15 Northbrook Street, the former Wilko unit.
The opening party took place on Thursday and hundreds of shoppers, including Newbury mayor Nigel Foot, poured through the doors to take a look at what the new outlet had to offer.
Morleys Stores (which owns Camp Hopson) CEO Nigel Blow said he was “super excited” for Camp Hopson to be opening another unit in Newbury.
He said: “We’re bucking the trend really by expanding on the high street.
“Everybody else seems to be going the other way, and for us, we have nine stores, we don’t have a hundred, so we can look after them all a bit more personally.
“In Newbury, especially over
the past two or three years, the opportunity has become more and more for us to be the sole department store in town.”
The new store contains several different departments, the highlight being a large toy section.
The toy department is dominated by a large, fairytale-like tree in the centre which has a number of beanbags spread around it for children and families to relax on.
Several popular toy brands have prominent sections, including the soft toy manufacturer Jellycat, the animal figurine company Sylvanian Families and the construction and imagination juggernaut
that is Lego.
Elsewhere in the store, there is an electrical appliance section that stocks brands such as Dyson, Nespresso and Smeg, alongside a large bedding section filled with sheets, duvets, cushions and blankets.
Most of the store is dedicated to homeware, with a wide range of different products.
The front of the store is dedicated to gifting, with several different options for those looking to find that special something for that special someone.
These include food and drink items and games, as well as wrapping paper and greetings cards.