Newsweek International - - REWIND -

Color “even makes com­mer­cials look good,” en­thused one of the few con­sumers who could af­ford a color-tv set. But the pro­hib­i­tive price ($1,000, or the equiv­a­lent of over $9,000 to­day), com­bined with tech­no­log­i­cal prob­lems, meant “the big year” wouldn’t come un­til 1965, when color pro­gram­ming fi­nally over­took black and white.

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