Lift off: Bishamon leads Japanese automotive sector to new heights
From small cars to the largest of trucks, Aichi-based Sugiyasu Corporation has developed unrivalled automotive service equipment that can sustain all types of vehicle. Through technology, reliability, and a unique value proposition, the Bishamon brand has
The current backdrop of the global automotive market, it’s fair to say, is an overwhelmingly positive one. Such is the high volume of growth in vehicle sales that, in coming decades, we could witness the number of automobiles on our roads surpass global population estimates.
Within this environment of staggering growth, pressure is building on automakers, garages and vendors to keep pace with uncontrollable demand. As a result, to serve the crucial purpose of space optimization as factories and workshops fill to capacity, almost all vehicle manufacturing units will soon have to be equipped with special automotive lifts – giving rise not just to actual vehicles, but a thriving automotive sub-sector.
In Japan – the world’s second largest car producing country behind China – the undisputed kingpin of automotive conveying equipment is Sugiyasu Corporation, which through its wellknown Bishamon brand has gained a dominating 75 percent market share, with sales turnover of $100 million and 350 employees. As such a major force in the global automotive lifts market – one that is estimated to reach almost $10 billion in value by Mr. Yasutoshi Sugiura, Chief Operating Officer, Sugiyasu Corporation. 2026 – the outlook of the company is unsurprisingly lofty.
“Bishamon has become a leading brand in automobile lifts both in Japan and around the world,” says Mr. Yasutoshi Su- giura, the president of parent company Sugiyasu Corporation, which also specialises in conveying equipment for the homecare and material handling segments.
“The reason for our success really all comes down to the trust our customers have towards our brand name. Since our inception, we have put the quality of our products and safety of our clients first and have always delivered on our promises.”
This almost obsessive focus on quality is what has helped differentiate Bishamon – and Japanese manufacturers in general – from overseas competition, stresses Mr. Sugiura.
“The term monozukuri not only embodies the action of manufacturing ‘things’, but also the philosophy behind the processes that provide products of unparalleled quality – a quality that is truly unique to Japan,” he explains. “Indeed, what separates Japanese companies from the rest is the effort put into research and development.”
However, despite Bishamon’s commanding position in the market, there is rarely a good time for complacency. Never more so is this the case than in today’s market, when rapidly-developing technological advancements, especially in automation, are changing the face – and moving the goalposts – of the manufacturing industry on an almost continuous basis.
In order to remain ahead of the game, Bishamon has been ramping up its investments accordingly.
“Our production bases now feature state-of-the-art facilities that enable us to manufacture products of exceptional reliability,” says Mr. Sugiura. “However, for us to continue serving our clients efficiently and responding to our customers’ needs, we must perpetually improve the technology we have in our hands and approach our manufacturing processes with an innovative mentality.
“In the future we hope to maximize our use of IOT in administrative work as well, and have our employees within various lines of our operations interconnected. In this way, we believe the company will be a completely unified one, working like a well-oiled machine.”
Much like it’s market-leading equipment, then.
“Since our inception in 1949, our objective has been to provide unrivalled technology to our clients. As we strive to expand internationally, we invite all automotive shops to try our products and to test the unrivalled Bishamon quality ”