WAIDA MFG: A cut above the rest
WAIDA’S high-precision grinding machines are reputed by some of Japan and Asia’s biggest manufacturers, and now the company has opened its U.S. office as it looks to extend its ‘Made-in-japan’ automated grinding technology to American customers.
Established in 1933, WAIDA MFG Co., Ltd. is a manufacturer of highprecision, high-quality and highefficiency grinders based on its
unique grinding technology that has earned the company an excellent reputation both in Japan and overseas.
In Japan, WAIDA MFG’S clients include the likes of Honda, Mitsubishi, Nissan, Toyota, Mazda and Panasonic; while in China and South Korea, major firms like Fox
conn, SDI Corp. and Samsung rely on its high-quality and highly-reliable, ‘Made in Japan’ machinery.
Today, thanks to its commitment to innovation, WAIDA MFG offers its clients unrivalled automated technologies for highprecision cutting of a wide range of materials, such as its APX series of automatic insert periphery grinders, the GIG-202 fully automatic grooving insert grinder and the PGX fully automatic profile grinder.
“WAIDA MFG is a perfect example of Japanese monozukuri: highly complicated, fully-automated grinding machines combined with unbeatable quality and value,” says chairman and CEO, Mitsuo Waida.
“We strive to ensure our machines have a very long life. For example, some machines we sold 50 years ago are still in activity. We have always been in pursuit of the highest possible quality, because this is the only way to gain the trust of your clients. This quality is also the only way to ensure our clients come back to buy our latest machines.”
As the company looks to expand its presence beyond Japan and Asia, which account for 98 percent of its business (60 percent coming from Japan), the company opened its first U.S. sales office in North Carolina in a bid to both enhance sales opportunities and provide better support to U.S. customers. WAIDA MFG
also supplies its machines in Europe through its German partner, which also specializes in making high-precision grinding machines.
“We wish to attack the global market share further, which is the main reason why we opened an office in the USA,” says Mr. Waida.
“In addition, we also have a dedicated after-service team. Our philosophy is that selling the machine to a client is just an instant. That point of sale is the start of a business relationship that will hopefully continue for 30 or 40 years. This is the main reason why aftercare is essential here at WAIDA MFG.”
Aside from diversifying its geographical markets, WAIDA MFG is also looking to expand into new business areas. The automotive industry accounts for around 60 percent of its business, and Mr. Waida still sees “tremendous growth possibilities” in the sector. Looking to the future, he also sees “golden opportunities” for the company’s high precision stamping tools in the electronics industry, and particularly the fastmoving smartphones segment.
“Smartphones are continuously evolving and with this evolution comes a need for smaller, more compact and more precise parts such as micro connectors and fine
pitch connectors,” he explains. “This is so precise that our machines are amongst the only ones worldwide that can manufacture such accurate components.”
As it looks to expand into the likes of the U.S. and Europe,
WAIDA MFG aims to engage new markets by understanding them from within and listening to client needs.
“We have really made a huge effort to understand the trends of the international market. For us it is clear that to fully understand a client, and to be able to customize a grinding machine to his needs, we need to talk to him, to understand him, and to understand the world we live in,” he explains.
“Our main philosophy here at WAIDA is to always ask a client: ‘What are you struggling with’, and from there, we will find a solution.”
“WAIDA MFG is a perfect example of Japanese monozukuri: highly complicated, fully-automated grinding machines combined with unbeatable quality and value” Mitsuo Waida, Chairman and CEO, WAIDA MFG