WAIDA MFG: A cut above the rest

WAIDA’S high-pre­ci­sion grind­ing ma­chines are re­puted by some of Ja­pan and Asia’s big­gest man­u­fac­tur­ers, and now the com­pany has opened its U.S. of­fice as it looks to ex­tend its ‘Made-in-ja­pan’ au­to­mated grind­ing tech­nol­ogy to Amer­i­can cus­tomers.

Newsweek International - - PERISCOPE -

Es­tab­lished in 1933, WAIDA MFG Co., Ltd. is a man­u­fac­turer of high­pre­ci­sion, high-qual­ity and high­ef­fi­ciency grinders based on its

unique grind­ing tech­nol­ogy that has earned the com­pany an ex­cel­lent rep­u­ta­tion both in Ja­pan and over­seas.

In Ja­pan, WAIDA MFG’S clients in­clude the likes of Honda, Mit­subishi, Nis­san, Toy­ota, Mazda and Pana­sonic; while in China and South Korea, ma­jor firms like Fox

conn, SDI Corp. and Sam­sung rely on its high-qual­ity and highly-re­li­able, ‘Made in Ja­pan’ ma­chin­ery.

To­day, thanks to its com­mit­ment to in­no­va­tion, WAIDA MFG of­fers its clients un­ri­valled au­to­mated tech­nolo­gies for high­pre­ci­sion cut­ting of a wide range of ma­te­ri­als, such as its APX series of au­to­matic in­sert pe­riph­ery grinders, the GIG-202 fully au­to­matic groov­ing in­sert grinder and the PGX fully au­to­matic pro­file grinder.

“WAIDA MFG is a per­fect ex­am­ple of Ja­panese monozukuri: highly com­pli­cated, fully-au­to­mated grind­ing ma­chines com­bined with un­beat­able qual­ity and value,” says chair­man and CEO, Mit­suo Waida.

“We strive to en­sure our ma­chines have a very long life. For ex­am­ple, some ma­chines we sold 50 years ago are still in ac­tiv­ity. We have al­ways been in pur­suit of the high­est pos­si­ble qual­ity, be­cause this is the only way to gain the trust of your clients. This qual­ity is also the only way to en­sure our clients come back to buy our lat­est ma­chines.”

As the com­pany looks to ex­pand its pres­ence beyond Ja­pan and Asia, which ac­count for 98 per­cent of its busi­ness (60 per­cent com­ing from Ja­pan), the com­pany opened its first U.S. sales of­fice in North Carolina in a bid to both en­hance sales op­por­tu­ni­ties and pro­vide bet­ter sup­port to U.S. cus­tomers. WAIDA MFG

also sup­plies its ma­chines in Europe through its Ger­man part­ner, which also spe­cial­izes in mak­ing high-pre­ci­sion grind­ing ma­chines.

“We wish to at­tack the global mar­ket share fur­ther, which is the main rea­son why we opened an of­fice in the USA,” says Mr. Waida.

“In ad­di­tion, we also have a ded­i­cated af­ter-ser­vice team. Our phi­los­o­phy is that sell­ing the ma­chine to a client is just an in­stant. That point of sale is the start of a busi­ness re­la­tion­ship that will hope­fully con­tinue for 30 or 40 years. This is the main rea­son why af­ter­care is es­sen­tial here at WAIDA MFG.”

Aside from di­ver­si­fy­ing its geo­graph­i­cal mar­kets, WAIDA MFG is also look­ing to ex­pand into new busi­ness ar­eas. The au­to­mo­tive in­dus­try ac­counts for around 60 per­cent of its busi­ness, and Mr. Waida still sees “tremen­dous growth pos­si­bil­i­ties” in the sec­tor. Look­ing to the fu­ture, he also sees “golden op­por­tu­ni­ties” for the com­pany’s high pre­ci­sion stamp­ing tools in the elec­tron­ics in­dus­try, and par­tic­u­larly the fast­mov­ing smart­phones seg­ment.

“Smart­phones are con­tin­u­ously evolv­ing and with this evo­lu­tion comes a need for smaller, more com­pact and more pre­cise parts such as mi­cro con­nec­tors and fine

pitch con­nec­tors,” he ex­plains. “This is so pre­cise that our ma­chines are amongst the only ones world­wide that can man­u­fac­ture such ac­cu­rate com­po­nents.”

As it looks to ex­pand into the likes of the U.S. and Europe,

WAIDA MFG aims to en­gage new mar­kets by un­der­stand­ing them from within and lis­ten­ing to client needs.

“We have re­ally made a huge ef­fort to un­der­stand the trends of the in­ter­na­tional mar­ket. For us it is clear that to fully un­der­stand a client, and to be able to cus­tom­ize a grind­ing ma­chine to his needs, we need to talk to him, to un­der­stand him, and to un­der­stand the world we live in,” he ex­plains.

“Our main phi­los­o­phy here at WAIDA is to al­ways ask a client: ‘What are you strug­gling with’, and from there, we will find a so­lu­tion.”

“WAIDA MFG is a per­fect ex­am­ple of Ja­panese monozukuri: highly com­pli­cated, fully-au­to­mated grind­ing ma­chines com­bined with un­beat­able qual­ity and value” Mit­suo Waida, Chair­man and CEO, WAIDA MFG

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