AU­TO­MO­TIVE CON­SUMER AWARDS

Newsweek International - - FUTURE OF TRAVEL -

rec­og­nize Amer­ica’s fa­vorite ve­hi­cle brands. The sur­vey, a col­lab­o­ra­tion be­tween Newsweek and Tech­no­met­rica, ranks au­to­mo­tive brands that con­sumers most want to buy and those they are cur­rently driv­ing most of­ten. We also as­sessed brand loy­alty—when a con­sumer’s most de­sired ve­hi­cle brand is also the brand the per­son drives the most.

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