FIND OF THE WEEK

Nottingham Post - - UNDER THE HAMMER -

THEY may not be par­tic­u­larly rare but these 1950s/early 60s il­lu­mi­nated glass ad­ver­tise­ments trans­port one back to a time when plea­sures were sim­pler, time seemed to pass more slowly, and treats were some­thing to savour.

I know it’s corny, even kitsch, but this lit­tle light box - sim­plic­ity it­self with a sin­gle old-fash­ioned mini elec­tric bulb that flashes on and off - seems more ef­fec­tive a piece of point of sale mar­ket­ing than many mod­ern plac­ards or other ad­verts.

About A4 sized, the cute lit­tle sol­dier in his Bal­moral bon­net seems to be well on his way through a great heap of not very tempt­ing bis­cuits.

Said to be de­signed by that comic il­lus­tra­tor of ge­nius Ma­bel Lu­cie At­twell (1879-1964), they were sup­plied by Her­vey & Good­man Ltd of Re­gent Street, Lon­don. One of two to come up for auc­tion on Wed­nes­day, the es­ti­mate is £100£150. Wouldn’t they make un­usual Christ­mas dec­o­ra­tions!

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