FIND OF THE WEEK
THEY may not be particularly rare but these 1950s/early 60s illuminated glass advertisements transport one back to a time when pleasures were simpler, time seemed to pass more slowly, and treats were something to savour.
I know it’s corny, even kitsch, but this little light box - simplicity itself with a single old-fashioned mini electric bulb that flashes on and off - seems more effective a piece of point of sale marketing than many modern placards or other adverts.
About A4 sized, the cute little soldier in his Balmoral bonnet seems to be well on his way through a great heap of not very tempting biscuits.
Said to be designed by that comic illustrator of genius Mabel Lucie Attwell (1879-1964), they were supplied by Hervey & Goodman Ltd of Regent Street, London. One of two to come up for auction on Wednesday, the estimate is £100£150. Wouldn’t they make unusual Christmas decorations!