A TIGHT CHRIST­MAS

A quar­ter of shop­pers say they’re cut­ting back on spend­ing this year

Nottingham Post - - NEWS - By ALICE CACHIA

IT might be coal in stock­ings for some chil­dren this Christ­mas, as a quar­ter of all con­sumers say they plan to spend less than they did in 2017.

A re­port from Re­tail Week looked at con­sumers’ ex­pected fes­tive spend­ing.

It re­vealed that just 17% of peo­ple plan to spend more on Christ­mas this year, while 49% say they’ll plan to spend the same. Some 25% said they would spend less, while the re­main­ing 9% said they weren’t sure what they would spend.

Ac­cord­ing to the Of­fice for Na­tional Statis­tics, Christ­mas spend­ing has shifted in re­cent years.

Whereas it used to take place mainly in De­cem­ber, it is shift­ing to Novem­ber as more con­sumers seem to be start­ing their pur­chas­ing ear­lier in line with Black Fri­day promotions.

A re­port from the Cen­tre for Re­tail Re­search found that adults spent an av­er­age £244.00 on presents last year.

The re­port es­ti­mated that this was 51.5% more than the Euro­pean av­er­age of £160.82.

Presents aren’t the big­gest cost at Christ­mas, though.

Bri­tish fam­i­lies forked out an av­er­age £821.25 on gifts, food and drink and dec­o­ra­tions.

Again, that’s higher than the Euro­pean av­er­age of £532.

Mark Walm­s­ley, chair­man of the In­de­pen­dent Re­tail­ers Con­fed­er­a­tion, said: “We ex­pect shop­pers will con­tinue to pri­ori­tise food and drink this year.

“Spend­ing is likely to in­crease on or­ganic or free-range pro­duce, while veg­e­tar­ian and ve­gan op­tions will also be­come more prom­i­nent; from roasts to deserts and ev­ery­thing in be­tween.

“Christ­mas al­ways comes with an up­take in al­co­hol con­sump­tion too, and we can ex­pect to see an up­lift in un­usual of­fer­ings like craft beers as well as gins, vod­kas and whiskies from in­de­pen­dent dis­til­leries with their own unique twist.”

De­spite the de­cline of our high street shops, nearly six in ev­ery 10 (59%) peo­ple ex­pect to buy their Christ­mas shop­ping from bricks-and-mor­tar stores as op­posed to on­line.

These in­clude shop­ping cen­tres, re­tail parks, and dis­count vil­lages.

More than a quar­ter (26%) will order Christ­mas shop­ping from re­tail­ers’ web­sites or apps.

Sur­pris­ingly, just 15% of peo­ple say they will order their shop­ping from on­line mar­ket­places like Ama­zon or ebay.

More than three-quar­ters of all shop­pers say that free de­liv­ery is the most im­por­tant fac­tor for ful­fil­ment over Christ­mas, and 64% say that items not ar­riv­ing on time neg­a­tively im­pacts the ex­pe­ri­ence.

Christ­mas spend­ing is get­ting ear­lier ev­ery year, with the bulk now be­ing done in Novem­ber

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