Couple aim to take the hassle out of short lets for owners
FRANCHISE MARKETING CITY AS A STAYCATION HOTSPOT
A NOTTINGHAM couple are aiming to offer a “hassle-free” experience to guests and hosts of Airbnbs and other short-let properties by founding a city-based management company.
Pass the Keys Nottingham is owned by married couple Ricky and Rohini Syal and is the Nottingham branch of the company which manages properties across the UK.
It is the UK’S largest property management company and has now expanded across the East Midlands, opening a franchise in the heart of the city.
Pass the Keys allows potential hosts to see how much they could earn from letting their property and offers land service to have their property managed from closer to Nottingham.
Ricky Syal is born and bred in the city, so knows the area well and Rohini Syal, although originally from Newcastle, has lived in Nottingham for the past 20 years.
Combined, the couple have over 30 years of strong sales and marketing experience in the telecommunications and marketing media industry.
Speaking about launching the Nottingham franchise of Pass the Keys, Ricky and Rohini said: “Nottingham is one of East Midland’s busiest hubs offering key business, travel and tourist attractions and is also a hotspot for family and friends visiting university students.
“The city itself has over 37 million visitors each year, the highest number across the region.
“Nottingham is a vibrant city offering both history and culture with its very own castle and caves, fine dining restaurants, and attractive nightlife. Nottinghamshire also offers “staycations” for Sherwood Pines Forest Park, giving visitors the true Robin Hood experience.
“It is common knowledge that the rental income from Airbnb and short letting is much higher than a standard single let, HMO (house in multiple occupation) and buy-to-let.
“However, what puts most business owners off, is how time-consuming and cumbersome it can become having to communicate with their guests 24/7 and manage their Airbnb property, often on the side of their everyday jobs.
“Pass the Keys has the sophisticated technology and expertise for landlords and property owners to use this short-let management service.
“The team in Nottingham are here to help landlords, investors and property owners make the best out of their property whilst taking all the hassle away.”
In the last decade, the couple has successfully started their own portfolio of properties in Nottingham within the letting market.
Ricky and Rohini are passionate about expanding the business in their home city which has great potential for business and leisure, as well as travel and tourism.
Mrs Syal added: “If you have a property such as an apartment or house located in Nottingham, now is the perfect opportunity for Airbnb and short letting, especially given the current rise in demand in Nottingham.
“Although different seasons will have an impact on your earnings, Nottingham is a very good area to short let in or set up an Airbnb in, due to it being such a diverse and vibrant city.
“Pass the Keys Nottingham can help you to set up and make sure that you have everything in place to start your short let stays, and most importantly, maximise your revenues with minimal to no input from yourself.”
The couple believe the short-let Airbnb industry has fundamentally changed the way people choose to “stay-cate” in the UK, with the opportunity to grow Airbnb management services in an area world-renowned for the legend of Robin Hood.
Mr Syal said: “As the demand for short term lets is rising significantly in Nottingham, so is the demand for professional support and services to help manage short let properties. “Pass the Keys has worked with hundreds of property owners across the UK on Airbnb and Booking.com to host thousands of international and domestic guests.”
He added: “Pass the Keys Nottingham can take away the hassle for short lets offering a full-service operation, created specifically to give homeowners the ability to maximise their short-term rental income.
“We can list and manage your property on short letting sites like Airbnb, so you don’t have to.”
Nottingham is a very good area to short let in due to it being such a diverse and vibrant city Rohini Syal