Couple aiming to bake a new future
A NOTTINGHAM couple are set to appear on “Aldi’s Next Big Thing” as they compete for a spot on the supermarket’s shelves.
Anja Hammond, 36, and Olly Martin, 33, will appear on the Channel 4 show tomorrow. The series, hosted by Anita Rani and Chris Bavin, will air at 8pm.
Throughout the six-part series, suppliers will compete in a range of categories, such as party, world, and confectionery.
Anja and Oli founded Snackcidents – a bakery providing edible cookie dough designed to be eaten straight from the tub – in 2017. The business was inspired by the couple’s childhood baking memories and obsession with Willy Wonka.
Anja says: “We spent months developing a cookie we could be proud of, pushing ourselves to create exciting, unusual flavours that couldn’t be found elsewhere.”
Olly added: “We were basically making cookies and found that we were eating the raw dough before it made it into the oven. You can also bake it into cookies or you can create a hot cookie dough dessert parlour style product.”
The couple’s Edible Cookie Dough range contains no eggs or raw flour, and is safe to eat straight from the tub.
The pair were chjosen from hundreds of applicants, with the top prize being a life-changing contract to stock Aldi stores nationwide.
A couple from Arnold won the show in 2022 with their rum cakes.
Colin Harrison and Paulette Griffiths had over 500 cakes ordered after winning the show, with the Princess of Wales amonmg their customers.
Aldi UK managng director Julie Ashfield said: “Aldi customers love to try something a little bit different. We’re looking for innovation, and products that our shoppers are going to love.”