JOHN LEGEND

When John Legend launched his latest LVE wine (£16), he knew exactly the person to help him promote it. Sure enough, an unbelievably glam photo of himself and wife Chrissy Teigen, draped over a yacht in the Mediterranean, did the trick. The wines in the collection have “rich, soulful and complex notes inspired by true love”, according to the sales blurb. Chrissy is clearly his muse, as he explains, “I try everything on her. Songs, ideas, wines.”