BUZZWORD: HAIR-CIAL

THIS WEEK: CULT SKIN BRAND THE INKEY LIST IS MOVING INTO HAIRCARE WITH INGREDIENTS YOU’RE MORE USED TO FINDING IN A FACIAL

The Inkey List has made a name for itself with affordable, ingredientled skincare, so I was excited to hear it was doing the same for hair. It’s just created its first haircare range, each focused on a single ingredient that you’re more used to finding in a facial, such as vitamin C, shea oil and salicylic acid.

There’s even an Amino Acid Anti-gray Scalp Treatment,

£14.99, which claims to reduce the proportion of grey hair by up to 56 per cent. It takes four months for full results and it’s apparently best for the “first signs of greying” so I’m a decade too late for this, sadly.

However, for instant gratification, there’s the Peptide Volumizing Hair Treatment,

£9.99, which promises to create the illusion of 10,000 more strands of hair with one use. Blimey!

It uses an ingredient called keranutri which, in clinical tests, was shown to cheat that volume boost, plus another peptide to physically fatten each strand temporarily. It sounded just the thing for my pancake flat roots.

The serum is easy to use – a couple of squirts into your palm then you work it through your hair.

You can use it on wet or dry hair, but I tested it with a wash and DIY blow-dry. I’ve never mastered the art of blasting volume into my hair but I had to admit my hair did look thicker once I’d finished. It didn’t feel crunchy or crispy either.

As I’m nowhere near a hair lab, I can’t give a validated scientific verdict on whether I look 10,000 strands better off. However, my colleagues had a close look on the daily video call and all agreed it did look more zhuzhy. That’s good enough for me! THE INKEY LIST HAIRCARE AT CULT BEAUTY, £6.99-14.99