BRITISH FOOD WILL BEEF UP YOUR BASKET
CRAVING PREMIUM FARE? LIDL’S BRITISH RANGE GIVES YOU MAXIMUM FLAVOUR – AND SUPPORT TO OUR BRILLIANT PRODUCERS
From farm-fresh eggs to succulent steaks, there’s nothing quite like prime home produce. And if you want to savour the best of British fare, there’s plenty of it on leading supermarket Lidl’s shelves. You can be sure, for example, that its everyday own-brand range of fresh products – including eggs, milk, block butter and cream, beef and chicken – are 100 per cent British. And two-thirds of the other food products in Lidl stores are sourced from British suppliers.
What’s more, every item of Lidl’s fresh British produce is assured to a third-party standard, such as Red Tractor – meaning that the chain’s British meat, poultry, fruit and vegetable ranges are sourced with traceability and quality in mind.
Lidl’s close relationships with Red Tractor suppliers up and down the country ensure they adhere to strict food hygiene, animal welfare and environmental standards.
Because Lidl truly believes that quality starts with the farm, it participates in the RSPCA’S exacting labelling scheme, guaranteeing high animal welfare standards. Lidl was the first UK retailer to introduce Welfare Windows to pork, poultry and egg ranges – and the labels have empowered customers to make informed decisions about the produce they put into their basket.
Lidl’s latest commitment to sourcing the best of British is their new grass-fed beef range, featuring lean mince and extra thick-cut steaks – matured for 36 days for maximum quality and flavour.
The range guarantees 180 days’ field grazing in our beautiful British countryside – including the Devon farm, bordering the River Tamar, farmed by Sylvia Dart and husband Mike, who supply Lidl with grass-fed beef from their 350-strong herd. Sylvia says of her cattle: “When you see them grazing, they are roaming around among the bluebells and by the river in beautiful surroundings.
“It’s a lovely way of life, and some of our cattle will be with us a long time so they have a good long life with us. The flavour of grass-fed beef is lovely too, and I think that grass-fed helps make the steaks from the cattle very tender.”