Cen­turies of craft

Take the flavour of your food to an­other level with Sar­son’s malt vine­gar, made us­ing qual­ity Bri­tish in­gre­di­ents and a spe­cial brew­ing method

Olive - - COOK -

Along­stand­ing kitchen sta­ple across Bri­tain, vine­gar is typ­i­cally as­so­ci­ated with tra­di­tional fish and chips. But Sar­son’s craft-brewed vine­gar is de­signed to com­ple­ment a wide range of foods and meals, from Asian dumpling dips to tangy meat mari­nades – and there’s a lot more to the condi­ment than you might think.

Sar­son’s de­vel­ops and achieves its vine­gar’s rich and round flavour by brew­ing it for seven days us­ing tra­di­tional wooden vats, com­pared to most other malt vine­gars pro­duced in 24 hours us­ing stain­less steel ac­eta­tors. It has used this spe­cial method from day one, and al­ways prided it­self on us­ing the best Bri­tish in­gre­di­ents to

cre­ate a stand-out prod­uct with qual­ity and pas­sion at its heart.

Sar­son’s long his­tory of qual­ity, flavour and crafts­man­ship dates back to 1794, when it was founded by Thomas Sar­son. The brand flour­ished un­der the lead­er­ship of his son, Henry James Sar­son, and was ini­tially sold mainly through green­gro­cers along­side fruit and veg, typ­i­cally used for pick­ling or as a dress­ing.

The 20th cen­tury saw vine­gar’s pop­u­lar­ity soar, to the ex­tent that it be­came known as the golden age of vine­gar, and there were 65 li­censed vine­gar brew­eries in op­er­a­tion. By 1913, Sar­son’s was brew­ing more than one mil­lion gal­lons of its one-of-a-kind vine­gar a year, and by 1940

it was still go­ing strong. The brand cred­its its last­ing suc­cess to its re­fusal to com­pro­mise its dis­tinc­tive pro­duc­tion meth­ods.

The iconic 250ml Sar­son’s teardrop bot­tle was launched in 1989 to co­in­cide with its first-ever TV ad­vert, and the 400ml malt vine­gar glass ta­ble bot­tle fol­lowed in 1993. More than 200 years since it was founded, Sar­son’s vine­gar still lies at the heart of Bri­tish homes as a fa­mil­iar and trust­wor­thy cook­ing and meal­time es­sen­tial.

Sar­son’s malt vine­gar 250ml bot­tle is avail­able to buy for 99p RSP from all ma­jor su­per­mar­kets.

TRA­DI­TIONAL WOODEN VATS USED FOR BREW­ING

SAR­SON’S MID­DLE­TON FAC­TORY IN THE 1960S

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.