The rise of ve­g­an­ism and flex­i­tar­i­ans

Olive - - EAT -

It’s of­fi­cial. Meat-free foods are in the main­stream now, with a re­port from mar­ket re­search firm Min­tel claim­ing that 56% of UK adults have eaten veg­e­tar­ian food and 34% of Brits have ei­ther lim­ited or re­duced their meat in­take in the past year. Su­per­mar­kets such as Waitrose (the first in the UK to add a ded­i­cated ve­gan sec­tion in 125 stores na­tion­wide) and Ice­land have em­braced the rise of ve­g­an­ism and now you can buy any­thing from ‘fish-less’ fish fingers made with tofu and sea­weed to a beet­root welling­ton. To high­light this shift from mi­nor­ity in­ter­est to main­stream, the lat­est edi­tion of The Good Food Guide now high­lights restau­rants with specif­i­cally ve­gan menus.

An in­creas­ing num­ber of peo­ple are also iden­ti­fy­ing as ‘flex­i­tar­ian’ (only eat­ing meat and fish oc­ca­sion­ally), opt­ing for a plant­fo­cussed diet when cook­ing at home or eat­ing out. Rosa’s Thai Cafe chain has been a trail­blazer in bring­ing more choice to flex­i­tar­ian din­ers, and owner Saiphin Moore says the past year has seen more cus­tomers ask­ing for meat­less dishes. She says: “Of­fer­ing veg­e­tar­ian op­tions has al­ways been very im­por­tant to us and I think meat-free foods will only be­come more pop­u­lar. Our stir-fry aubergine with chilli and holy basil is one of our most pop­u­lar dishes, for meat eaters and veg­e­tar­i­ans alike.”

Ol­droyd, Tom Ol­droyd’s epony­mous restau­rant in Is­ling­ton, in­tro­duced a weekly-chang­ing meat-free Mon­day menu that be­came so pop­u­lar he in­tro­duced a ded­i­cated veg­e­tar­ian and ve­gan Christ­mas menu. He says: “We used to get one or two re­quests a week for ve­gan dishes but it’s now a daily oc­cur­rence. That’s why we wanted to ded­i­cate a whole day to be­ing meat-free. It gives us time to ex­per­i­ment, keeps us think­ing about new dishes and in­evitably spills out into the rest of the week. Since of­fer­ing meat-free (and 80% ve­gan) Mon­days we’ve seen our cus­tomer num­bers dou­ble on this day.”

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.