In con­ver­sa­tion... with Don Buch­man of Via Sat

Onboard Hospitality - - Inside This Issue -

Don Buch­man, vp and gm com­mer­i­cal mo­bil­ity at Vi­asat, talks free stream­ing, net­work ca­pac­ity and new tech roll-outs

Our free stream­ing ser­vice has re­ally changed the mar­ket. Pas­sen­gers want to watch video, just as at home and now every­one’s try­ing to fol­low us. We know the on­board mar­ket is go­ing to­wards fast and free, just as in ho­tels and cafes.

Pas­sen­gers use the air­lines' app or a web browser to watch movies and TV shows on their own de­vices on a pay-per-view ba­sis and a grow­ing num­ber of air­craft are equipped to of­fer this op­tion.

Tig­erair Aus­tralia has cho­sen our wire­less IFE sys­tem for around 20 air­craft on its do­mes­tic flights and dur­ing APEX the air­line, 20th Cen­tury Fox Film Cor­po­ra­tion and Fox Net­works Group an­nounced an IFE part­ner­ship that will give cus­tomers ad­di­tional paid ac­cess to re­cently-re­leased movies and TV ti­tles on­board.

Qan­tas, Amer­i­can Air­lines, El Al, Jetblue and United Air­lines also have our so­lu­tion.

A Net­flix fu­ture

Spencer Wang of Net­flix has claimed that all air­lines need is Net­flix and I broadly agree with him, be­cause ev­ery­thing comes from the cloud nowa­days. We have more than 600,000 home sub­scribers so we know what they do with the ser­vice, and how they want to use it.

We have 140Gbps in or­bit now and we launched the Vi­asat-2 satel­lite ear­lier this year. Next year it will be in ser­vice, de­liv­er­ing 300Gbps, with wide cov­er­age in­clud­ing North and Cen­tral Amer­ica, the Caribbean and a part of South Amer­ica, as well as the main aero­nau­ti­cal and mar­itime routes across the At­lantic Ocean. Ice­landair and El Al will be us­ing this con­nec­tiv­ity on their fleets.

Speed and flex­i­bil­ity

The Vi­asat-3 class of Ka-band satel­lites will be­gin ser­vice in about three years, and is ex­pected to pro­vide even more speed and flex­i­bil­ity. The first two Vi­asat-3 class satel­lites will fo­cus on the Amer­i­cas and on Eu­rope, the Mid­dle East and Africa (EMEA), re­spec­tively, with a third satel­lite planned for the Asia Pa­cific re­gion, com­plet­ing Vi­asat's global ser­vice cov­er­age. Each Vi­asat-3 class satel­lite is ex­pected to de­liver more than 1-Ter­abit per se­cond of net­work ca­pac­ity, and will dy­nam­i­cally di­rect ca­pac­ity to where de­mand is needed.

Vi­asat be­lieves that by de­vel­op­ing the Euro­pean Avi­a­tion Net­work, In­marsat has vi­o­lated the pan-Euro­pean gov­ern­ment author­ity and tried to re-write its orig­i­nal li­cence to ef­fec­tively gain an un­fair mo­nop­oly. We chal­lenge this and call on gov­ern­ment and in­dus­try to pre­serve equal com­pe­ti­tion to foster the in­no­va­tion en­gine. We want to see the spec­trum re­tendered.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.