Formia broadens its reach

FORMIA has unveiled a series of new projects, turning its focus on kids kits and extending is partnerships with Xiamen Airlines, Austrian Airlines and Qatar Airways.

In a push to broaden its offer, FORMIA has formed partnerships with key 'character' brands, Smiley and Rubik's, and will pair the iconic symbol of 1980s pop culture and the best selling Rubik's cube toy with children's kits designed to be unique and entertaining.

FORMIA ceo, Roland Grohmann, said: “This is a hugely exciting and significant endeavour for FORMIA. We aim to become the recognised leader in the younger passenger market by providing children with a unique brand and product experience."

The company has also worked with Qatar Airways to support Breast Cancer Awareness Month with a limited edition pink version of its Bric's amenity kits for First and Business passengers.

Other developments include projects to offer Acca Kappa White Moss amenity kits in First and Business on Xiamen Airlines; and an Austrian Airlines initiative to introduce an overnight amenity kit for passengers experiencing delays or cancellations. formia.com