ETRO style for JAL

Onboard Hospitality - - Industry Update -

Ja­pan Air­lines has in­tro­duced new amenity kits for pas­sen­gers in First and Busi­ness, de­signed by Italian lux­ury brand ETRO.

The kits have been avail­able for pas­sen­gers in First depart­ing and ar­riv­ing in Ja­pan since mid-March and are cur­rently on flights depart­ing Ja­pan for Busi­ness pas­sen­gers. JAL is the first air­line to de­but an amenity kit pro­duced by the Italian com­pany and has done so in a col­lab­o­ra­tion fa­cil­i­tated by WESSCO.

The kits, pro­duced by Tat­sumura Tex­tiles, a renowned man­u­fac­turer in Ky­oto, will change colour ev­ery three months to fol­low the four sea­sons.

ETRO is a global lux­ury brand, present in Ja­pan since 1988 and highly pop­u­lar there through its 40-plus stores. jal.com; wessco.com

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