Al­pha re­brands to dnata in Aus­tralia

Onboard Hospitality - - Industry Update -

Eleven Al­pha Flight Ser­vices units in Aus­tralia have been re­branded un­der the dnata Cater­ing name.

The re­brand­ing fol­lows the ac­qui­si­tion of Al­pha Flight Group in 2010 and is de­signed to give the Aus­tralian mar­ket greater lever­age through the dnata par­ent com­pany's global reach and rep­u­ta­tion.

The re­brand­ing process sees all the Al­pha units des­ig­nated as dnata cater­ing go­ing for­ward. The move is in line with dnata's strat­egy of bring­ing all its global busi­nesses un­der the ‘One dnata' um­brella where pos­si­ble.

Al­pha's Aus­tralian op­er­a­tion em­ploys over 1,700 peo­ple and leads the mar­ket in pro­vid­ing on­board meals and re­tail ser­vices to 39 air­line cus­tomers.

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