Alpha rebrands to dnata in Australia
Eleven Alpha Flight Services units in Australia have been rebranded under the dnata Catering name.
The rebranding follows the acquisition of Alpha Flight Group in 2010 and is designed to give the Australian market greater leverage through the dnata parent company's global reach and reputation.
The rebranding process sees all the Alpha units designated as dnata catering going forward. The move is in line with dnata's strategy of bringing all its global businesses under the ‘One dnata' umbrella where possible.
Alpha's Australian operation employs over 1,700 people and leads the market in providing onboard meals and retail services to 39 airline customers. dnata.com