OLd ParadiGms are shiFt­inG and air­Lines are oPen to chanGe

Onboard Hospitality - - In Conversation With... -

One year af­ter join­ing Spiriant, md Thomas Berti tells us how and why the com­pany is now ready for se­ri­ous growth

Our tar­get is to achieve global growth and make Spiriant a core player in the equip­ment sec­tor, and we are well on our way.

This year has seen us im­ple­ment a strate­gic new struc­ture, where we now have game-chang­ing prod­uct seg­ment ex­perts in each core area: Pre­mium Ex­pe­ri­ence, Crew & Ser­vice, Leisure & Smart So­lu­tions, On­board Com­fort and Amenity Kits. The ef­fect on our of­fer­ing is in­cred­i­bly ex­cit­ing and trans­for­ma­tive.

We have also been run­ning co­op­er­a­tive work­shops to bet­ter un­der­stand client needs and chal­lenges, and en­gag­ing in an open fo­rum to find so­lu­tions, even ahead of a spe­cific de­mand fully emerg­ing.

We don’t know an air­line’s pas­sen­gers bet­ter than they do but we do have the ex­per­tise in ma­te­ri­als, tech­nol­ogy, cater­ing and de­sign to bring new so­lu­tions.

A new dawn

The air­line in­dus­try is be­ing trans­formed with the growth of low cost car­ri­ers and new busi­ness mod­els. Old paradigms are shift­ing and air­lines are open to change and new sug­ges­tions – which is ex­cit­ing!

A big trend is an in­tu­itive re­tail model on­board and it’s not just low cost car­ri­ers that want this, it’s also pre­mium car­ri­ers who are re­al­is­ing it is a ne­ces­sity. As with any trend, it’s cru­cial to get it right. Re­tail suc­cess means at­trac­tive prod­ucts that are well-pack­aged and add value, this is es­sen­tial if re­tail is go­ing to work and re­ally en­hance the pas­sen­ger ex­pe­ri­ence.

Shift­ing con­cepts

The de­vel­op­ment of Pre­mium Econ­omy is an­other one of those shifts in con­cepts that is chang­ing the in­dus­try. We can help air­lines eas­ily adapt to this by us­ing smart ma­te­ri­als and de­signs to cre­ate mod­u­lar prod­ucts which work across classes, build­ing as you go fur­ther up the air­craft. We see a grow­ing role for these pick and mix style so­lu­tions, they can save air­lines rush­ing to de­velop a brand new Pre­mium Econ­omy line. For ex­am­ple, har­mon­is­ing a table­ware range to work from lounge to Econ­omy to pre­mium cab­ins could sim­plify pro­cesses, cre­ate co­he­sion and bring huge sav­ings.

We also have to get wiser with tech­nol­ogy. For ex­am­ple, our SkyTrack and SkyLoad so­lu­tions greatly help both the air­line and crew. They help by defin­ing the location of the prod­ucts both on the ground and on­board to make life eas­ier. At the end of the day, our aim is the air­line’s aim: to en­hance the pas­sen­ger ex­pe­ri­ence.

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