Up your online retail
Airlines are facing an increasingly competitive online retail marketplace. ECR explains how its MPOS devices and software can help boost sales.
In a world where orders are placed on the move, apps offer instant, one-step purchasing and the variety of products on offer for all budgets is vast, airlines need to get multiple factors right to drive sales. Demand is dependent on factors such as length of flight and passenger profiles. A universal product range cannot be broad enough to cover all variables, yet failing to meet demand will see passengers spend elsewhere.
CAPITALISING ON SALES
ECR’s MPOS devices and software offer airlines multiple functionality enabling them to develop sales and customer service opportunities. ECR Retail Systems’ head of sales, Mark Simpson says: “Our AirPoS software has been designed with a sophisticated stock management functionality tailored to each airline and using complex data to determine trends, demand and monitor sales performances down to time and location, allowing airlines to determine which and how many products to supply.”
WHAT'S UNIQUE ABOUT ECR?
ECR’s AirPoS works to deliver data vital for CRM and passenger profiles based on purchasing preferences, history, interests and other shared information. “Airlines have the unique advantage of knowing precisely who will be boarding each flight prior to departure, and this is where ECR can help make this information even more valuable,” adds Simpson. Each installation is customised to the airline, and is designed and developed in-house.
INTERGRATING ECR SYSTEMS
The system is designed to run on the ECRGo2, a fully-certified, all-in-one contactless, handheld mobile point of sale (MPoS) device for the airline industry. This and future terminals accept most known payment types, including contactless and mobile wallet, chip and pin, and swipe. Simpson says: “ECR has carried out deployments integrating with logistics, CRM and BI systems.”
GET ECR TECHNOLOGY ONBOARD
An installation can be carried out and completed inside eight weeks. ECR begins by researching, alongside the airline, how operations are carried out to pinpoint any areas for improvement. “Working together, we define dates for training sessions, write a dedicated wiki guide and deliver the hardware. We usually install onsite, but remote is possible”, says Simpson.