Data driven...

Onboard Hospitality - - Welcome - Julie Bax­ter Edi­tor, On­board Hospi­tal­ity

Per­son­al­i­sa­tion has be­come the buzz word of the on­board hospi­tal­ity in­dus­try and the hero of the hour, it seems, is data.

For many, the cur­rent tech talk is ei­ther mind-blow­ing or mind­numb­ing, but as back of­fice an­a­lyt­ics are used to crunch the numbers, re­fined pas­sen­ger pro­files and clearer in­sights into their habits and hang-ups are al­ready be­gin­ning to drive prod­uct and ser­vice de­vel­op­ment.

The wealth of data ap­pears to of­fer some ex­cit­ing op­por­tu­ni­ties for sup­pli­ers and buy­ers to trans­late a rich dig­i­tal har­vest into prod­ucts pas­sen­ger are known to ac­tu­ally want. That will of course of­fer ben­e­fits to trav­ellers (as you can read in our per­son­al­i­sa­tion fea­ture on page 54) but there will be wider ben­e­fits too. The is­sue of sus­tain­abil­ity is mov­ing up the agenda fast (as we ex­plore on page 26), and if all this data can help air­lines and their sup­pli­ers match sup­ply and de­mand more ac­cu­rately, they will cut waste and en­sure ev­ery touch­point has added value - to the benefit of trav­ellers, op­er­a­tors and the planet alike.

In this is­sue we are also pleased to recog­nise the win­ners of our 2018 On­board Hospi­tal­ity Awards (page 7), iden­ti­fy­ing some top prod­ucts, trend­set­ters and true for­ward think­ing. Con­grat­u­la­tions to them all and here's to those cre­ative minds stand­ing by to trans­late all those dig­i­tal in­puts into yet more in­cred­i­ble on­board pas­sen­ger ex­pe­ri­ences.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.