RiM innovates in retail onboard
Retail inMotion has announced a new collaboration with low-cost carrier Eurowings and NX-FOOD, the innovation hub of cash-andcarry brand METRO, in a bid to bring new and exciting food solutions onboard.
NX-FOOD, short for Next Generation Food, is the future-scoping arm of METRO, seeking out new technologies, trends and innovative food and beverage products shaping the future food system. It offers food start-ups the opportunity to showcase their product in a three-month market trial at the real hypermarket, METRO Cash & Carry, and now onboard Eurowings.
The new venture with Eurowings will follow the same model NX-FOOD uses with on-the-ground retail – start-ups will apply to NX-FOOD, all airlineappropriate food and beverages will be submitted for approval by a joint jury, with representatives in this case from Eurowings, NX-FOOD and Retail inMotion, the onboard retail arm of LSG Group.
The top ten products will presented to the jury in a Dragons Den- style assessment and then up to four products will be selected to fly for a threemonth period. The product's life onboard beyond the three-month trial will be decided based on sales data and customer feedback, including social media comments. At the same time, the jury will be selecting new menu items in an ongoing process to bring fresh products onboard.
Retail inMotion is also supporting Etihad's dutyfree boutique and an innovative new retail range of catering, beverage and amenity items with greater focus on personalisation. retailinmotion.com