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Bed time chocolates
Spotting a gap in the market for sleep enhancing food products, WellbeMED has created a chocolate bar using only natural sleep-promoting ingredients that are designed to encourage the body to wind down and relax.
The chocolate bar contains a mixture of herbs, lemon balm, hops, along with oats and oat fibre and was developed through a clinical pilot study and research from the University of Lund in Sweden.
Tasty, easy to eat anywhere and giving a sense of fullness, the product provides the energy the body and brain need to fall asleep. Passengers are advised to have the snack 30 minutes before they want to go to sleep
Swedish food tech company has created an on-the-go chocolate bar designed
to encourage sleep onset using only natural ingredients
for the best results. The bar supports the natural onset to sleep, but its sleeppromoting properties only last for 60 minutes after eating.
Victoria Lagnevik, managing director of WellbeMed said: “We saw a niche in the market that no one else had claimed and that was a food product that could help people fall asleep. Research into lemon balm and hops conducted at the university suggested that a combination of the herbs had a sedative effect on humans. Both lemon balm and hops have been used as medicinal herbs for centuries.”
The company will launch a shot with the same characteristics as the bar in August, with plans to address other lifestyle related problems with a new product that is due to launch in October which will be aimed at targetting cholesterol levels.