Re­tail Tech tar­gets

Onboard Hospitality - - Pts Review -

The idea of the PTS event was to bring to­gether the tech com­pa­nies that are 'join­ing the dots' be­tween ev­ery as­pect of the pas­sen­ger ex­pe­ri­ence, and cer­tainly a tour of the stands soon showed how tech­nol­ogy can be used to cre­ate a seam­less and per­son­alised pas­sen­ger jour­ney and in­crease re­tail rev­enues.

Held as part of the Pas­sen­ger Ex­pe­ri­ence Week in Ham­burg, the show fea­tured cut­ting-edge in­no­va­tors in big data, ma­chine learn­ing and pre­dic­tive anal­y­sis.

An­a­lyt­ics com­pany Black Swan Data prob­a­bly won the prize for the big­gest an­nounce­ment, un­veil­ing an al­liance with Pana­sonic and gate­group which is set to break new ground by al­low­ing pre-or­der­ing of meals based on ac­cu­rate pre­dic­tions of what par­tic­u­lar types of pas­sen­gers on cer­tain routes are most likely to want. Gate­group also un­veiled a new ap­pli­ca­tion for on­board or­der­ing cre­ated in col­lab­o­ra­tion with the tech part­ner (read more on page 37).

The new soft­ware is ex­pected to help cut waste by up to 60%, as well as se­cur­ing 15% in cost sav­ings. The col­lab­o­ra­tion shows how data an­a­lyt­ics can help pas­sen­gers get greater choice and con­trol over their on­board ex­pe­ri­ence, in a way that is achiev­able lo­gis­ti­cally for the air­line and their caterer.

Gary Townsend, cto at Black Swan said: "The pas­sen­ger can browse prod­uct online and when it comes to pay­ing, the sys­tem pairs with their per­sonal de­vice and the or­der goes di­rect to the crew to re­trieve im­me­di­ately. When the pas­sen­ger has pur­chased once, they can save their de­tails to set a one-click buy­ing process, sim­i­lar to on Ama­zon, so there is no need to sup­ply de­tails for each pur­chase."

Other in­no­va­tions im­pact­ing the on­board re­tail sec­tor in­clude chat­bots, new e-com­merce plat­forms, cabin man­age­ment tools and the grow­ing range of pas­sen­ger en­gage­ment tech­nolo­gies.

Data an­a­lyt­ics and ar­ti­fi­cial in­tel­li­gence are trans­form­ing the travel ex­pe­ri­ence and open­ing up online re­tail op­por­tu­ni­ties. Ben­jamin

Coren toured the new Pas­sen­ger Tech­nol­ogy So­lu­tions (PTS) stands to find out how

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