THERE ARE TOO MANY PROVIDERS DO­ING THE SAME THING IN A MAR­KET THAT IS NOT LIM­IT­LESS

Onboard Hospitality - - In Conversation -

Con­sol­i­da­tion is com­ing to the in­dus­try. There are too many providers do­ing the same thing for a mar­ket that is not lim­it­less.

In the wire­less IFE space, for ex­am­ple, in or­der to sur­vive, you need some­thing spe­cial. We've got great tech­nol­ogy, lots of cus­tomers, and both Re­tail in­Mo­tion and Lufthansa Tech­nik be­hind us to sup­port our cus­tomers. In the past, we've low­ered our prices to com­pete. I think that was wrong. With our re­sources, we can of­fer some­thing spe­cial to cus­tomers in terms of strong tech­nol­ogy and solid sup­port.

Con­nec­tiv­ity

As for the con­nec­tiv­ity providers, look­ing at the state­ments they all pub­lish it does not ap­pear there are any prof­its to show so far. So I also be­lieve we will see a con­sol­i­da­tion in that area too.

Con­nec­tiv­ity is the fu­ture of

IFE, be­cause on­board in­ter­net is the pre­req­ui­site for real-time com­mu­ni­ca­tion, stream­ing live events and ad­di­tional ser­vices from ex­ter­nal part­ners. Con­nec­tiv­ity re­mains our fo­cal point and we are cur­rently work­ing with part­ners In­marsat and Lufthansa Tech­nik to in­stall broad­band in­ter­net on the short- and medium-haul fleets of Lufthansa, Eurow­ings and Aus­trian Air­lines.

Award win­ning

The Board­Con­nect suite: Por­ta­ble, Clas­sic and Plus won Best Use of On­board Tech­nol­ogy in this year's On­board Hospi­tal­ity Awards. The lat­est ver­sion

5.0 has a new user in­ter­face and open plat­form ar­chi­tec­ture which en­ables air­lines to run their own ap­pli­ca­tions and those of ex­ter­nal part­ners through it.

Pas­sen­gers sim­ply con­nect to the on­board wifi to ac­cess all of the con­nected ser­vices via a stan­dard­ised user in­ter­face that can re­flect the cor­po­rate de­sign of each air­line. Air­lines have nu­mer­ous op­tions for in­te­grat­ing new of­fers and gen­er­at­ing ad­di­tional rev­enues be­cause the suite is de­signed for fast and easy tech­ni­cal in­te­gra­tion.

New cus­tomers for Board­Con­nect Por­ta­ble in­clude Vir­gin Aus­tralia, which is in­stalling the boxes on its smaller re­gional air­craft. The air­line was one of our first cus­tomers for Board­Con­nect in 2013, and is now up­grad­ing its Clas­sic sys­tems with Gogo con­nec­tiv­ity. We are also retrofitting 50 of In­done­sian air­line Ci­tilink’s A320s with Board­Con­nect, with con­nec­tiv­ity by In­marsat’s GX Avi­a­tion.

Change is com­ing. Jan-Peter Gaense, Lufthansa Sys­tems, pre­dicts tech con­sol­i­da­tions and the need for sup­port­ive part­ner­ships

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