What NEXT for loyalty?

Singapore Airlines is the launch customer for Panasonic’s NEXT Loyalty, an onboard platform that extends the loyalty programme into onboard services and personalised IFEC

The myKrisWorld offer was an evolution of the airline’s existing KrisWorld IFEC, also provided by Panasonic. It ensures the experience starts before passengers board their flight. They can use the Singapore Airlines’ app or website to preview content and set up their customised playlist. Once onboard, they can either synchronise their mobile device or log in at their seat to access their pre-selected content.

Crowd-sourced data offers up alternative titles that are popular. It can ask passengers if they want to finish the movie that they started on the previous flights. It can also make recommendations based on a passenger’s individual habits and whatever content is trending inflight at that time. It can store language preference and wallpaper customisation between flights, and offers exclusive content based on their frequent flyer tier.

The system is developed around ‘the Internet of Me’ vision, taking all the things that people care about and bringing them together to deliver personalised and contextualised experiences. The features are made possible by Panasonic’s actionable analytics, where data is used to improve the quality of the passenger experience.