What NEXT for loy­alty?

Onboard Hospitality - - Case Study -

Sin­ga­pore Air­lines is the launch cus­tomer for Pana­sonic’s NEXT Loy­alty, an on­board plat­form that ex­tends the loy­alty pro­gramme into on­board ser­vices and per­son­alised IFEC

The myKris­World of­fer was an evo­lu­tion of the air­line’s ex­ist­ing KrisWorld IFEC, also pro­vided by Pana­sonic. It en­sures the ex­pe­ri­ence starts be­fore pas­sen­gers board their flight. They can use the Sin­ga­pore Air­lines’ app or web­site to pre­view con­tent and set up their cus­tomised playlist. Once on­board, they can ei­ther syn­chro­nise their mo­bile de­vice or log in at their seat to ac­cess their pre-se­lected con­tent.

Crowd-sourced data of­fers up al­ter­na­tive ti­tles that are pop­u­lar. It can ask pas­sen­gers if they want to fin­ish the movie that they started on the pre­vi­ous flights. It can also make rec­om­men­da­tions based on a pas­sen­ger’s in­di­vid­ual habits and what­ever con­tent is trend­ing in­flight at that time. It can store lan­guage pref­er­ence and wall­pa­per cus­tomi­sa­tion be­tween flights, and of­fers ex­clu­sive con­tent based on their fre­quent flyer tier.

The sys­tem is de­vel­oped around ‘the In­ter­net of Me’ vi­sion, tak­ing all the things that peo­ple care about and bring­ing them to­gether to de­liver per­son­alised and con­tex­tu­alised ex­pe­ri­ences. The fea­tures are made pos­si­ble by Pana­sonic’s ac­tion­able an­a­lyt­ics, where data is used to im­prove the qual­ity of the pas­sen­ger ex­pe­ri­ence.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.