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Onboard Hospitality - - Case Study -

ana­sonic’s NEXT Loy­alty on­board plat­form was de­signed to en­able the air­line to of­fer per­son­alised in­flight ex­pe­ri­ences to its pas­sen­gers. Sin­ga­pore Air­lines was the launch cus­tomer on its new fleet of Air­bus A380s, the first of which en­tered ser­vice with the air­line late last year.

Pana­sonic and its sub­sidiary com­pany Tac­tel used NEXT Loy­alty to de­velop a new IFEC so­lu­tion for Sin­ga­pore Air­lines called myKris­World, which was de­signed to of­fer the most com­pre­hen­sive set of per­son­alised of­fer­ings avail­able to the air­line’s fre­quent flyer pro­gramme (KrisF­lyer) mem­bers. SIN­GA­PORE Air­lines in­tro­duced new Air­bus A380 air­craft into its fleet in De­cem­ber last year and planned a wide range of pas­sen­ger ex­pe­ri­ence en­hance­ments with the new air­craft.

As part of this, long-stand­ing part­ner Pana­sonic was chal­lenged to up­grade the air­line’s IFEC of­fer­ing.

Build­ing on the air­line's pre­vi­ous in­vest­ment in Pana­sonic IFEC tech­nol­ogy, the tech sup­plier de­vel­oped a new suite of per­son­alised ex­pe­ri­ences.

TheNEXT Loy­alty sys­tem em­braces the cul­ture of mo­bile, trans­form­ing what was once a pas­sive en­ter­tain­ment sys­tem into an­other dig­i­tal chan­nel the air­line can use to serve its cus­tomers bet­ter, and with added fea­tures for fre­quent trav­ellers.

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