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anasonic’s NEXT Loyalty onboard platform was designed to enable the airline to offer personalised inflight experiences to its passengers. Singapore Airlines was the launch customer on its new fleet of Airbus A380s, the first of which entered service with the airline late last year.

Panasonic and its subsidiary company Tactel used NEXT Loyalty to develop a new IFEC solution for Singapore Airlines called myKrisWorld, which was designed to offer the most comprehensive set of personalised offerings available to the airline’s frequent flyer programme (KrisFlyer) members. SINGAPORE Airlines introduced new Airbus A380 aircraft into its fleet in December last year and planned a wide range of passenger experience enhancements with the new aircraft.

As part of this, long-standing partner Panasonic was challenged to upgrade the airline’s IFEC offering.

Building on the airline's previous investment in Panasonic IFEC technology, the tech supplier developed a new suite of personalised experiences.

TheNEXT Loyalty system embraces the culture of mobile, transforming what was once a passive entertainment system into another digital channel the airline can use to serve its customers better, and with added features for frequent travellers.