Wireless wonders

Wireless charging facilities have the potential to improve the ever-connected passenger experience. CEO and co-founder of Chargifi explains how

Mobile devices are at the centre of our world and ensuring they are powered is increasingly becoming a basic human need. We’re entering a new era of wireless power which offers a number of opportunities for both those travelling and the wider onboard hospitality sector.

Consumers crave convenience and now what wifi did for connectivity, wireless charging is about to do for power. We have developed a wireless solution where passengers with wireless enabled devices are able to simply place them on wireless charging enabled surfaces and quickly power them.

Data gathering

This solution also has the ability to gather unique and rich data about those using it, allowing travel players to understand exactly where their customers are at on a micro level. This means transportation brands are able to use wireless charging spots to pinpoint exactly where users are in an airport or on a train - providing in-seat ordering of food from restaurants or onboard retail outlets. Brands are also able to communicate directly with those charging their devices and offer them unique, personalised communication that targets them exactly where they stand in an airport lounge or train station. Wireless power also has huge potential to support loyalty programmes as the location-based data feeds into that to personalise travel experiences - whether in the airport duty free, on a station platform, or in an onboard cruise retail store.

This data can be combined into mobile wallets to keep travellers engaged. Locationbased data can also be combined with existing CRM systems, including where they are travelling to and from, or even their unique traveller habits. Brands can then provide travel updates in real time based on where the consumer currently is, accompanied by relevant, highly contextual promotions, such as parking options or onboard menu offers.

In this way, brands can offer the consumer additional value by letting them know how far their gate is from their current location or providing food vouchers via a travel app when a delay has occurred.

The possibilities for wireless power to improve the customer experience in an age where brands must supply hyper-relevant interaction with their consumer base is huge.

What wifi did for connectivity, wireless charging is about to do

for power