Wire­less won­ders

Wire­less charg­ing fa­cil­i­ties have the po­ten­tial to im­prove the ever-con­nected pas­sen­ger ex­pe­ri­ence. CEO and co-founder of Chargifi ex­plains how

Onboard Hospitality - - Opinion -

Mo­bile de­vices are at the cen­tre of our world and en­sur­ing they are pow­ered is in­creas­ingly be­com­ing a ba­sic hu­man need. We’re en­ter­ing a new era of wire­less power which of­fers a num­ber of op­por­tu­ni­ties for both those trav­el­ling and the wider on­board hospi­tal­ity sec­tor.

Con­sumers crave con­ve­nience and now what wifi did for con­nec­tiv­ity, wire­less charg­ing is about to do for power. We have de­vel­oped a wire­less so­lu­tion where pas­sen­gers with wire­less en­abled de­vices are able to sim­ply place them on wire­less charg­ing en­abled sur­faces and quickly power them.

Data gath­er­ing

This so­lu­tion also has the abil­ity to gather unique and rich data about those us­ing it, al­low­ing travel play­ers to un­der­stand ex­actly where their cus­tomers are at on a mi­cro level. This means trans­porta­tion brands are able to use wire­less charg­ing spots to pin­point ex­actly where users are in an air­port or on a train - pro­vid­ing in-seat or­der­ing of food from restau­rants or on­board re­tail out­lets. Brands are also able to com­mu­ni­cate di­rectly with those charg­ing their de­vices and of­fer them unique, per­son­alised com­mu­ni­ca­tion that tar­gets them ex­actly where they stand in an air­port lounge or train sta­tion. Wire­less power also has huge po­ten­tial to sup­port loy­alty pro­grammes as the location-based data feeds into that to per­son­alise travel ex­pe­ri­ences - whether in the air­port duty free, on a sta­tion plat­form, or in an on­board cruise re­tail store.

This data can be com­bined into mo­bile wal­lets to keep trav­ellers en­gaged. Lo­ca­tion­based data can also be com­bined with ex­ist­ing CRM sys­tems, in­clud­ing where they are trav­el­ling to and from, or even their unique trav­eller habits. Brands can then pro­vide travel up­dates in real time based on where the con­sumer cur­rently is, ac­com­pa­nied by rel­e­vant, highly con­tex­tual pro­mo­tions, such as park­ing op­tions or on­board menu of­fers.

In this way, brands can of­fer the con­sumer ad­di­tional value by let­ting them know how far their gate is from their cur­rent location or pro­vid­ing food vouch­ers via a travel app when a de­lay has oc­curred.

The pos­si­bil­i­ties for wire­less power to im­prove the cus­tomer ex­pe­ri­ence in an age where brands must sup­ply hyper-rel­e­vant in­ter­ac­tion with their con­sumer base is huge.

What wifi did for con­nec­tiv­ity, wire­less charg­ing is about to do

for power

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