Lin­stol at 25

Onboard Hospitality - - Focus On -

This year sees ameni­ties and head­sets sup­plier, Lin­stol, mark its 25th an­niver­sary. Julie Bax­ter

looks back with founder Peter Wool­house and ahead with the team

When Peter Wool­house took early re­tire­ment aged 57, he re­alised al­most at once he wasn’t quite ready for slip­pers and a rock­ing chair. He took on con­sult­ing roles with his for­mer em­ployer Hunt­ing Avion­ics and si­mul­ta­ne­ously started Lin­stol, but lit­tle did he know he’d still be get­ting a buzz from the busi­ness 25 years on, as he turns 83.

Wool­house founded Lin­stol with his wife Peggy and de­vel­oped it with the help of his son-in-law Ole Bek and more re­cently with cur­rent cfo Kevin Peat and ceo Mark Rus­sell. Today the com­pany has 35 em­ploy­ees and of­fices in the UK, the US, Hong Kong and Shang­hai. It has broad­ened its reach be­yond avion­ics to in­clude amenity kits, com­fort prod­ucts and dis­pos­ables along­side the head­sets and prides it­self on of­fer­ing cre­ative, cus­tomised so­lu­tions for air­lines, as well as in­ven­tory man­age­ment and fore­cast­ing.

Wool­house says: “The big­gest change has been in the im­por­tance of de­sign. Tech­nol­ogy is not just about good sound or noise can­celling now, there is so much more from the fin­ish­ing and fea­tures to the style. Air­lines have recog­nised that good qual­ity in­flight en­ter­tain­ment at­tracts pas­sen­gers to their brand, it’s an in­te­gral part of the ex­pe­ri­ence, and it is un­ques­tion­ably still evolv­ing. ”

To mark its an­niver­sary Lin­stol launched a new head­set in col­lab­o­ra­tion with high-end au­dio brand Merid­ian, and to re­flect its broader port­fo­lio also un­veiled new ad­di­tions in its rotable and amenity col­lec­tions.

The new Super Cup al­lows crews to store 25 dou­ble-walled cups in a 14 inch stack com­pared with the stan­dard 15 per stack and comes with strong eco cre­den­tials. Its earth coat­ing can be pulped or re­cy­cled rather than join­ing the 98% of pa­per cups which go to land­fill be­cause of PE lin­ings. Rus­sell says: “We have been work­ing on this for 18 months. Earth coat­ing ex­ists in re­tail set­tings but not in air­lines and the fact that this is an in­no­va­tion which is cost neu­tral or even cost sav­ing makes it a game changer.”

Lin­stol has made sig­nif­i­cant com­mit­ments to do­ing the right thing within busi­ness whether on the en­vi­ron­men­tal or char­i­ta­ble level. It has a num­ber of on­go­ing com­mu­nity projects in­clud­ing a part­ner­ship with the head­set brand, LSTN, founded specif­i­cally to change lives. A por­tion of the pro­ceeds from all LSTN prod­ucts go to­wards hear­ing aids via a char­ity part­ner.

Its lat­est brand align­ment re­flects this com­mit­ment for do­ing the right thing - a new part­ner­ship un­veiled with Skin Reg­i­men. A lifestyle brand with a fo­cus on well­ness and re­lax­ation, the range comes with sci­en­tific cre­den­tials which sug­gest its nat­u­ral for­mu­las ac­tively ad­dress chem­i­cal changes in the body trig­gered by stress and en­vi­ron­men­tal pol­lu­tion.

Rus­sell adds: “In­creas­ingly air­lines want to see trans­par­ent and thought­ful brand phi­los­o­phy and this has been at the heart of our ac­tiv­i­ties for many years."

Air­lines want to see trans­par­ent and thought­ful brands

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