WE WANT TO BE AN ACCELERATOR OF CHANGE FOR AIRLINES
Former gategroup executive Anne De Hauw launched IN Air Travel Experience at WTCE and is looking to shake up the passenger journey
Until now, there has been a gap in the market for a neutral, independent company that analyses the passenger journey and identifies and improves the touch points.
At IN Air Travel Experience we look at the full travel experience, from booking to arrival. As specialists in air travel we can design end-to-end travel experiences which boost customer satisfaction, increase loyalty and generate savings.
How do we do it? By really listening to what passengers and airlines want. But we offer more than ideation and consulting – we want to be an accelerator of change for airlines and an incubator for start-ups.
Trust & transparency
We take a soft approach but we want to get our hands dirty! We research, analyse, interview and experience the journey before coming up with a solution which embraces the customer, the airline's strategy, data analytics and technology.
We consult the crew as well as the executives. They are the touch point between the passenger and the airline so they must be engaged in order to improve the overall journey. We are aiming for a cultural change in the organisations who recruit us and people have to believe in it for it to work.
One way we achieve change is through innovation workshops which we organise, manage and moderate for airlines.
Airlines often have people working in silos and as a consequence have different providers for different products which they have to bring together in a cohesive passenger experience – we can do that.
IN Air Travel Experience is building a network of disruptive, specialised start-ups which we can match-make with airlines. Their combined and niche expertise can transform the passenger journey.
Together, we will design and implement an end-to-end experience using our expertise in food concepts, brands, sustainability, comfort, technology, inflight entertainment and loyalty programmes. We share our know-how!
Not only can we save airlines money, through reducing costs and weight, we can save them time and save the planet.
I love this industry, I love to travel and I'm passionate about people. With trust and transparency, team work and thinking differently we can make big changes to the passenger journey and have fun!