No non­sense nuts

Onboard Hospitality - - Focus On -

Fruit, nuts and seeds spe­cial­ist Petrow Food Group was at WTCE this year to test the wa­ters

for its new snack brands aimed at air­lines. Laura Gelder finds out more

Abusi­ness-to-busi­ness op­er­a­tion un­til last year, Petrow Food Group now of­fers own-brand snack prod­ucts and pri­vate la­bel goods.

It has re­cently in­vested £1.5 mil­lion in a pro­duc­tion line to pack nut but­ters into jars, tubs and sa­chets, and also has or­ganic cer­ti­fi­ca­tion and a Fair Trade line.

Says Petrow’s com­mer­cial di­rec­tor Fatma Akalin-McGee: "Our USP is that we are a peanut-free nut spe­cial­ist, a big sell­ing point for air­lines who want to of­fer a risk-free food ser­vice. We go straight to the ori­gin when we source, have strong re­la­tion­ships with our sup­pli­ers and go above and be­yond with our au­dits. Many peo­ple these days want sup­plier map­ping so they have an un­der­stand­ing of the prod­ucts they're buy­ing and where they come from.”

Petrow has de­vel­oped three brands specif­i­cally aimed at air­lines: Petrow for Econ­omy, Gas­tronut for Busi­ness and Trique for First. The lat­ter in­cludes un­usual blends us­ing in­tense flavours and strong colours – a mix of savoury notes like cracked black pep­per, ex­otic flavours like spicy co­conut and com­bin­ing nuts with fruit or choco­late.

“We’re try­ing to push bound­aries,” says Akalin-McGee. “We have a new prod­uct de­vel­op­ment depart­ment to work on our own recipes. Dur­ing WTCE we were asked to de­velop a non-nut mix. We aim to fol­low flavour trends, such the cur­rent trend to hot and sweet.”

“One of the big­gest snack sec­tors cur­rently is dried fruit and seeds. Nuts are also on trend and nut but­ters in par­tic­u­lar. They can be added to smooth­ies, used as an on-the-go pro­tein shot or paired with cheese – as well as dol­loped in por­ridge or spread on toast or crack­ers. They’re a great choice for kids snack boxes.” The range Petrow of­fers in­cludes dried fruits (ap­ples, apri­cots, sul­tanas, figs, raisins, dates, mango, cran­ber­ries, peaches and pears), roasted, dried and pasted nuts (al­monds, brazil nuts, cashews, hazel­nuts, macadamia nuts, pecans, pine nuts, pis­ta­chio and wal­nuts) and seeds (heat treated and roasted pump­kin, poppy and sun­flower seeds), as well as blends of each. There’s also a range of co­conut prod­ucts in­clud­ing milk, cream, flour, and raw co­conut chips.

UK-based, Petrow was founded in

2009 and has two pro­cess­ing plants in the UK – one in Perivale, West Lon­don, and the other an 80,000sqft grade BRC fac­tory and ware­house fa­cil­ity in Haver­hill, Suf­folk which opened in 2015.

The com­pany is con­nected to the C.J. Petrow Group, a fam­ily busi­ness which was founded in 1954 in South Africa and is now in its sec­ond gen­er­a­tion. It com­prises more than 20 com­pa­nies lo­cated across the world, from Sin­ga­pore to Canada.

We are a peanut-free nut spe­cial­ist, a big sell­ing point for

air­lines

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