Count your bless­ings

Onboard Hospitality - - Focus On -

In a hec­tic world of quick fixes and fast food, juice spe­cial­ist bless is go­ing back to na­ture to

try and re­store some nat­u­ral bev­er­age bal­ance. Laura Gelder finds out more

In a bev­er­age mar­ket awash with juice op­tions fight­ing for our at­ten­tion, the back story and in­gre­di­ent cre­den­tials of cold-pressed juice busi­ness bless will cer­tainly make con­sumers look twice.

Based in Hong Kong, the ethos of the prod­uct de­vel­op­ment team re­volves around restor­ing life's bal­ance by re­con­nect­ing with na­ture and a nat­u­ral diet. The in-house di­eti­tians and nu­tri­tion­ists strive to cre­ate nu­tri­tional cold-pressed juices that will nour­ish pas­sen­gers from the inside out. They lead a re­search and de­vel­op­ment team and of­fer tai­lored cleans­ing pro­grammes and spe­cific juice mixes to tar­get spe­cific health and well­be­ing pri­or­i­ties.

Bless of­fers a va­ri­ety of prod­ucts, from vi­ta­min blends and or­ganic juices to de­tox juice cleanse pro­grammes.

Juices are pressed daily in Hong

Kong, and con­tain no sugar and no preser­va­tives. "The fresh­ness of the fruit com­bined with our care­fully de­signed com­bi­na­tions are de­signed to max­imise well-be­ing."

Peter Wong, busi­ness de­vel­op­ment man­ager at bless, says: "Our aim is to stand apart from our com­peti­tors, not just

as a juice com­pany but as a busi­ness that helps in­spire and in­no­vate a healthy diet which doesn't com­pro­mise on taste."

All juices are 100% juice and the cold-pressed process is said to help re­tain the fruit's full-flavour, vi­brant colour and im­por­tant nu­tri­ents. The juices have a 90-day shelf life thanks to HPP (high pres­sure pas­teuri­sa­tion) a process which pas­teurises with­out heat and hence with­out dam­ag­ing the nu­tri­ents. Al­ready be­ing served to First and Busi­ness pas­sen­gers on Qatar, Cathay Pa­cific and re­gional car­rier Cathay Dragon, the com­pany's prod­ucts are of­fered in 270ml bot­tles for buy-on­board ser­vice and one litre bot­tles for on­board ser­vice – all pack­aged in plas­tic.

The choice within the range is ex­ten­sive, with 30 flavours split up into sin­gle juices, in­clud­ing or­ange, Asian pear, fuji ap­ple and water­melon, and mixes. Mixes are num­bered and many of their names re­late to their ben­e­fits. ' Skin Angel’ for ex­am­ple sup­ports skin health (pineap­ple, Asian pear and lime) while ‘Heart Guardian’ is tai­lored to pro­mote a healthy heart (pineap­ple, or­ange, Asian pear and beet­root), and ‘Dr De­tox’ (green ap­ple, spinach, cu­cum­ber and pars­ley) has cleans­ing prop­er­ties.

Bless can cus­tom-make for air­lines and makes all its prod­ucts from nat­u­ral and un­pro­cessed in­gre­di­ents, sourced as close to Hong Kong as pos­si­ble.

Our aim is to stand apart from the ex­ist­ing juice com­pa­nies, to help in­spire and in­no­vate

a healthy diet

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