Join us for a ‘Street Festival’ at the heart of FTE Asia EXPO...
Onboard Hospitality and APOT. Asia are joining forces to bring the destinations of Asia to life during the first ever Onboard Hospitality Forum - Asia.
We're looking for airlines and their airline catering partners to help us showcase the very best of Asian food and culture and be a part of Asia's most prestigious street food competition.
Each day we will be inviting airline executive delegates at the FTE Asia EXPO to join us for a buzzing Asian showcase celebrating the best of the region.
the challenge
The inaugural Onboard Street Food Challenge calls on airlines and their caterers to use their chefs' creative skills and culinary imagination to reinvent the traditional street food of the region and show how colourful local dishes can be reinterpreted for the onboard service of the future. Simply pick an Asian destination and then bring its culinary colour and cultural style to the heart of the show. You will need to cater approx 50 hand held servings to share with delegates, and will be in with the chance of winning a prestigious Street Food Master trophy.
the opportunity
Remember this is an airline show full of airline buyers and top managers so any product or concept that could actually work onboard is likely to get the best reception. The show is focused on futurescoping and looking ahead so this is your chance to show how your catering organisation can add cutting-edge thinking to the passenger experience.
the buzz
We'll provide the buzz and excitement of a street festival setting branded within the hall, and support you to decorate your space with regional flag and decor reflective of the cuisine you're showcasing. You'll get extensive coverage in Onboard Hospitality magazine's show review - including a company profile, and you'll have the chance to showcase your business to
the high calibre airline/airport delegates who attend FTE. Opportunities may also be available to showcase your culinary skills on the mainstage.
the competition
To add to the fun of the event, visitors to the ‘street festival' will, each lunch time (12-3pm) be invited to vote (anonomously) for their favourite destination ‘stall' and recognition will be given to the dishes voted favourite by EXPO delegates. You can add to the Asian feel of the event by dressing your staff and stand to reflect the destination.
a pot heads to singapore
APOT founder, Keerthi Hapugasdeniya (Happy K), is supporting the event and says: "We are delighted to be working with Onboard Hospitality to create an exciting Asian buzz around this event. It will be a wonderful opportunity to recognise the culinary creativity of our region and identify some real onboard catering stars of the future."
For further information contact: craig.mcquinn@onboardhospitality.com or sue.williams@onboardhospitality.com