Fo­cus on: Rapid re­tail

Min­ime Labs, a start-up in Cyprus, is of­fer­ing an in­flight en­ter­tain­ment sys­tem that is built for rapid de­ploy­ment and nim­ble on­board re­tail­ing. Nik Loukas dis­cov­ers more

Onboard Hospitality - - Contents -

Min­ime Labs’ goal is to pro­vide air­lines with a com­plete turnkey IFE so­lu­tion which of­fers max­i­mum en­gage­ment with pas­sen­gers for a min­i­mum in­vest­ment. It uses a Fly­ingPlaza prod­uct to en­ter­tain, en­gage and trans­act on­board in a way that en­hances the air­line’s bot­tom line.

Air­lines us­ing the prod­uct can se­cure ad­di­tional an­cil­lary rev­enue streams through the con­tent, tar­geted ad­ver­tis­ing, on­board shop­ping and des­ti­na­tion book­ings, all sold on a share-of-rev­enue model, with a min­i­mum in­come guar­an­teed. Sales pro­jec­tions are strong with po­ten­tial for ex­po­nen­tial growth over the longer term.

The new sys­tem is be­ing of­fered to air­lines for a frac­tion of the cost of wire­less sys­tems. Dino Demetriou ceo of Min­ime Labs, says: ''By con­cen­trat­ing on this seg­ment we are able to trans­form in­flight en­ter­tain­ment from a cost cen­tre to a profit cen­tre.''

The prod­uct is hard­ware ag­nos­tic and cus­tomis­able. ''In­stead of look­ing at the so­lu­tion as an app, it is more like an An­droid or Ap­ple plat­form of the skies that in­cor­po­rates hun­dreds of new rev­enue streams never heard of up un­til now',' adds Demetriou.

Pas­sen­gers are able to use the sys­tem on their pre­ferred de­vices to or­der meals, shop, and ac­cess a wide range of en­ter­tain­ment op­tions as well as be­ing able to ac­cess news­pa­pers and mag­a­zines. For in­flight meal or­ders pas­sen­gers use their own de­vices, and crew de­liver the items when ready. For the crew it's as sim­ple as re­ceiv­ing an or­der no­ti­fi­ca­tion in the gal­ley, pre­par­ing it and de­liv­er­ing.

For air­lines the ben­e­fit is that there is no spe­cial­ist fit­ting, no down­time, no loss of earn­ings and a semi-per­ma­nent in­stal­la­tion.

The Air­box 3.0 holds RTCA DO-160G Cer­ti­fi­ca­tion as is re­quired by all TPED (Trans­portable Pres­sure Equip­ment Direc­tive) de­vices for use on­board air­craft. It can be in­stalled within three months or less de­pend­ing on the air­line’s re­quire­ments. More im­por­tantly com­pared to other sys­tems this prod­uct only re­quires one Air­box 3.0 per nar­row­body air­craft.

Mo­bile IFE so­lu­tions also of­fer op­por­tu­ni­ties for cus­tomer seg­men­ta­tion and new an­cil­lary rev­enue streams.

Be­cause the pas­sen­ger is iden­ti­fied, and has po­ten­tial his­tory with the air­line, it is much eas­ier to seg­ment the con­tent by cus­tomer class or loy­alty pro­gramme sta­tus and give, for ex­am­ple, ac­cess to the con­tent as an in­cen­tive for con­tin­ued loy­alty. It is also much eas­ier to pro­vide each pas­sen­ger with the most rel­e­vant con­tent based on their past us­age and cur­rent des­ti­na­tion. min­

We are able to trans­form in­flight en­ter­tain­ment from a cost cen­tre to a

profit cen­tre

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