Focus on: FORMIA's future growth

Leading amenities supplier FORMIA has revamped its management structure as a springboard to future growth and innovation, says Julie Baxter

With strong year-on-year growth since 2009, FORMIA, this has now revamped to its management structure in a move designed to fit it for further growth and development in the years ahead.

Roland Grohmann, as ceo and managing partner, continues to lead the organisation focused on overall leadership, strategy and business development, while Philipp Wendschuh and Niklas Sandor support this in two newly-created roles of chief commercial officer and chief marketing officer respectively.

Wendschuh will drive customer related activities whilst Sandor will manage the company’s growing brand portfolio, design and marketing.

Adding insights

Grohmann says: “This new structure better equips us to surpass the needs and expectations of our customers. It allows us to continue to lead in both product and service innovation and create experiences and concepts beyond the product itself. In addition, we will increase our activities around key topics such as consumer insight, technology and sustainability, and be able to respond more swiftly to the airline and passenger demands. “It is important that we adapt our organisational framework and structure to continue our path as an entrepreneurial, agile and flexible airline partner. Having a strong management team means our foundation and framework is solidified, and we can focus even more on customer and brand relationships. As the market leader we feel it is important to continuously evolve.

Stepping up

The new structure will form the stepping stone for further investment in our overall human capital and infrastructure.”

He insists the company philosophy will remain the same: “Our vision remains to be a specialist partner aspiring to create the world’s most desirable inflight comfort amenities. Our ambition continues to focus around stand-out products, concepts and services driven by entrepreneurial spirit and customeroriented attitude.

“Customer expectations are increasing and rapidly evolving and at a much faster pace than previously. The challenge is to remain on point and have relevant products and concepts not just for today but also for tomorrow.

"We feel very confident we are now set up to continuously create bespoke and stand-out concepts for inflight and beyond.” •

The challenge is to

have relevant concepts not just for today but also for

tomorrow